2021-07-23
Digiday
After a delay, Facebook says it is starting a brand safety audit by industry body MRC, set to complete by the end of 2021; Twitter has started the audit process
Kate Kaye / Digiday : Tweets: @katekayereports See also Mediagazer Tweets: Kate Kaye / @katekayereports : So, Facebook's brand safety audit with MRC finally started after a delay. Meanwhile Twitter's...
2021-07-12
Digiday
Facebook confirms it is delaying a brand safety audit by industry body MRC, after publicly committing to the audit a year ago during an ad boycott
Facebook's brand safety audit is postponed. — The company promised the Media Rating Council, the industry's decades-old measurement verification body … Tweets: @lanceulanoff Tweets: Lance Ulanoff / ...
2016-12-25
Ad Age
2 related
Facebook has held talks with the marketing industry's Media Rating Council about auditing its metrics, engaging in MRC accreditation process
Kate Kaye / Ad Age :
2016-12-24
Ad Age
2 related
Facebook has held talks with the marketing industry's Media Rating Council about auditing its metrics, engaging in MRC accreditation process
The marketing industry's Media Rating Council has held recent talks with Facebook about auditing its measurement methodologies …
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