Mobile marketing company AppLovin is acquiring Wurl, a content distribution and advertising service for connected TVs, for $430M, 55% in cash and 45% in stock
Mobile marketing company AppLovin announces a $430M deal to acquire Wurl, a content distribution and advertising service for connected TVs
Mobile marketing software company AppLovin is jumping into the connected-TV streaming video space with a deal to acquire Wurl for $430 million. See also Mediagazer
Mobile game maker Scopely to buy GSN Games, which makes free-to-play games like Bingo Bash, from Sony Pictures Entertainment for ~$1B in cash and stock
Todd Spangler / Variety : Source: Scopely .
Mobile game publisher Jam City raises $350M in equity and debt, after a $1.2B SPAC merger fell apart, and buys rival Ludia for $165M
Mobile game publisher Jam City is no longer going public via a SPAC merger, announced in May, that would have valued the company at $1.2B
Mobile entertainment company Jam City Inc. has called off its plan to go public through a combination with a blank-check firm that would have valued the combined company at $1.2 billion.
Mobile app marketing optimization service Liftoff says Blackstone Group has made a majority investment in the company; source: the amount is close to $400M
Laura Kreutzer / Wall Street Journal :
Best Buy will be closing all of its 250 mobile phone stores in the US by end of May, says sales from the mobile stores account for ~1% of company revenue
The electronics retailer, which will close all 250 Mobile stores by the end of May, said operating the small stores cost more than big-box locations
Mobile search app Vurb launches on Android, introduces chat, discloses Tencent as investor
Invested in Vurb (utility hub) & Kik (media hub) http://techcrunch.com/...
App Annie buys app data provider Mobidia to combine app download and usage analytics in 60 countries
Data Vendor App Annie Buys Mobidia, Looking to Grow, Stay Independent — Mobile analytics company App Annie said Wednesday it is buying Vancouver-based app data provider Mobidia in a cash and stock d...