2024-10-09
Wall Street Journal
5 related
Marketing tech company Zeta Global agrees to acquire LiveIntent, another marketing tech provider, for $250M in cash and stock, in a deal set to close in Q4 2024
Megan Graham / Wall Street Journal :
2024-04-12
Wall Street Journal
How “made for advertising” sites, which are criticized for their UX and dubious results for advertisers, get ~15% of automated ad spend or $10B/year, per ANA
Megan Graham / Wall Street Journal : See also Mediagazer
2023-10-30
Wall Street Journal
4 related
Ad holding company Omnicom agrees to acquire Flywheel, the digital commerce arm of UK-based B2B media company Ascential, for a net cash purchase price of ~$835M
Megan Graham / Wall Street Journal :
2023-06-19
Wall Street Journal
Duolingo says the company significantly scaled back TV ads and that growing DAUs 62% YoY to 20.3M in Q1 2023 is due in part to efficient social media marketing
Megan Graham / Wall Street Journal : Twitter: @wsj and @trengriffin Twitter: @wsj : Duolingo describes its marketing strategy as “unhinged.” And it's working. https://www.wsj.com/... Tren Griffin / @...
2022-06-24
Wall Street Journal
A look at efforts to reduce online advertising's carbon footprint, which, according to a 2018 study, accounts for roughly 10% of the internet's energy usage
Megan Graham / Wall Street Journal : See also Mediagazer
2022-04-27
Wall Street Journal
9 related
Real-time TV ad measurement service iSpot.tv raises $325M from Goldman Sachs and says it had $75M in revenue in 2021, up from $51M in 2020
Megan Graham / Wall Street Journal :
2021-12-16
Wall Street Journal
Rokt, which helps e-commerce companies make personalized marketing offers, raises a $325M Series E at a $1.95B valuation led by Tiger Global ahead of an IPO
Megan Graham / Wall Street Journal :
2021-10-14
Wall Street Journal
4 related
Facebook names Nicola Mendelsohn as VP of its global ad business, succeeding Carolyn Everson, who departed earlier this year; Mendelsohn was VP for EMEA
Megan Graham / Wall Street Journal :
2021-10-12
Wall Street Journal
DoorDash introduces an ad platform, letting restaurants buy ads atop search results through a bidding system
Megan Graham / Wall Street Journal :
2021-07-01
CNBC
Content recommendation company Taboola closed down 2% in its first day of trading after going public via merger with a SPAC
Megan Graham / CNBC : See also Mediagazer
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