Duolingo says the company significantly scaled back TV ads and that growing DAUs 62% YoY to 20.3M in Q1 2023 is due in part to efficient social media marketing
Megan Graham / Wall Street Journal : Twitter: @wsj and @trengriffin Twitter: @wsj : Duolingo describes its marketing strategy as “unhinged.” And it's working. https://www.wsj.com/... Tren Griffin / @trengriffin : Duolingo spends just under half of its marketing budget on performance marketing... The rest of the budget largely goes to producing content, paying to promote its social-media presence and influencer marketing. https://www.wsj.com/...