Apple signs a multiyear NFL deal to have Apple Music replace Pepsi as the main sponsor for the Super Bowl halftime show; sources say the NFL was seeking ~$50M
Or Won't—Perform At The Super Bowl Halftime Show Marketing Dive : Apple Music to sponsor Super Bowl Halftime Show as services take spotlight Sissi Cao / Observer : Apple Will Be the New Title Sponsor ...
McDonald's is selling Dynamic Yield, a startup it acquired for $300M+ in 2019 that helps retailers offer personalized digital promotions, to Mastercard
Kimberly Chin / Wall Street Journal :
UK-based Unily, a platform helping companies like McDonald's, British Airways, and Mars to deploy intranets, extranets, and customer portals, raises $68M
Jessica Clark / CityAM :
McDonald's is acquiring Dynamic Yield, which uses machine learning to personalize online shopping such as recommending products; source says deal worth $300M+
every industry will be a software-powered industry; either make it, acquire it, or pay for it. http://twitter.com/... Josh Elman / @joshelman : Every company is a tech company(?!?) http://twitter.com/...
McDonald's is acquiring Dynamic Yield, which uses machine learning to personalize online shopping such as recommending products; source says deal worth $300M+
McDonald's is announcing an agreement to acquire personalization company Dynamic Yield. — The announcement does not include a price …