Sources: Apple is testing an AI-powered ad tool that automatically decides where to place ads within the App Store, similar to Google's Performance Max ad tool
Lara O'Reilly / Business Insider :
TikTok is testing a Google integration in different markets; researcher: TikTok's search feature includes an in-app option to search the same query on Google
Lara O'Reilly / Insider :
Verizon Media says it is planning personalized features for Yahoo Mail, and around 500K users watched NFL streams in the Yahoo Mail app in tests in Q4 2020
Lara O'Reilly / Business Insider : Tweets: @michaelbarthel , @carnage4life , @caseynewton , @sarthakgh , @larakiara , @digitalshields , @reckless , @hkanji , and @jason_kint See also Mediagazer Tweet...
Verizon Media says it is planning personalized features for Yahoo Mail, and around 500K users watched NFL streams in the Yahoo Mail app in tests in Q4 2020
- Verizon Media CEO Guru Gowrappan tells Insider the unit is preparing a “mega” product launch in the coming weeks. Tweets: @michaelbarthel , @caseynewton , @sarthakgh , @jason_kint , @hkanji , @larak...
Amazon is working to ship orders in one correctly sized package by creating padded mailers, using algorithms to optimize packing, and working with manufacturers
'standard' and a pared-down option called ‘frustration free’ http://www.wsj.com/... Erica E. Phillips / @eephillips_wsj : Have you started noticing that your littlest ecommerce items, which used to be...
Reddit is rolling out video ads, redesigning its ad-buying platform, and partnering with media agencies to build self-service ad products
Lara O'Reilly / Wall Street Journal :
Adobe launches Marketing Cloud Device Co-op to help marketers track users across devices, offers opt-out
Lara O'Reilly / Business Insider :
Facebook debuts auto-captioning for video ads, says having captions can increase video view time by 12%
Lara O'Reilly / Business Insider :
Interview with Steve Patrizi, Imgur's vice president of marketing and revenue, on how the image-sharing site plans to make money with Promoted Posts
Lara O'Reilly / Business Insider :
Google tests extending its DoubleClick ad technology to digital billboards with a trial in UK
Lara O'Reilly / Business Insider :