Verizon Media says it is planning personalized features for Yahoo Mail, and around 500K users watched NFL streams in the Yahoo Mail app in tests in Q4 2020
Lara O'Reilly / Business Insider : Tweets: @michaelbarthel , @carnage4life , @caseynewton , @sarthakgh , @larakiara , @digitalshields , @reckless , @hkanji , and @jason_kint See also Mediagazer Tweets: Mike Barthel / @michaelbarthel : One for the “media consumption is weird, fragmented, and hard to measure” files: https://twitter.com/... Dare Obasanjo / @carnage4life : Nothing says solution seeking a problem like watching NFL games from your Yahoo! Mail inbox. Sure sign of a downwards spiral is when a company starts looking for ways to force incompatible products on a captive audience. https://www.businessinsider.com/ ... Casey Newton / @caseynewton : If you don't watch football games inside the Yahoo Mail app what are you even doing with your life https://twitter.com/... Sar Haribhakti / @sarthakgh : I want to watch Ted Lasso in my newsletter inbox for sure https://twitter.com/... Lara O'Reilly / @larakiara : New from me: Verizon Media just marked its first quarter of revenue growth since it bought Yahoo in 2017. Now it's doubling down on personalised content, planning a “mega” product launch in Q1, in a bid to maintain that momentum https://www.businessinsider.com/ ... Mike Shields / @digitalshields : I'm old enough to remember when both AOL and Yahoo bought personalization startups and Marrisa M promised like 13 billion web pages for every human but hey let's give it a go https://www.businessinsider.com/ ... Nilay Patel / @reckless : The future of media is watching football in your email https://www.businessinsider.com/ ... https://twitter.com/... Hussein Kanji / @hkanji : “The vision for what we are working on in the commerce world is not just content affiliate links but creating a marketplace because we have a logged-in user base” https://www.businessinsider.com/ ... Jason Kint / @jason_kint : I missed this from @larakiara. As a 23yr user of Yahoo! Mail, this seems like a super bad idea unless opt-in. With the current unbridled data leakage across adtech complex (cc @johnnyryan), I don't see how this avoids the direct exposure of email data. https://www.businessinsider.com/ ... https://twitter.com/... See also Mediagazer