Google plans to integrate Gemini into its Performance Max ad placement tool, helping brands generate longer headlines, after adding Gemini into Google Workspace
and it could be the AI-boosted help you never knew you needed James Hercher / AdExchanger : Performance Max Takes Its First Steps Into Auto-Generated Video Matthew Finnegan / Computerworld : Google's ...
On April 23, a Meta ad system glitch caused some campaigns to overspend by more than double their daily cost cap; 10+ agencies say Meta gave next to no feedback
James Hercher / AdExchanger :
A look at Performance Max, Google's black box ad product for all its owned media that can't break down by price, ad format, media channel, or creative elements
James Hercher / AdExchanger : Tweets: @myles_younger and @percival Tweets: Myles Younger / @myles_younger : You want to know what the #ChatGPT version of a DSP is? it's Google Performance Max. If you...
Alphabet's “Other Bets”, which includes Waymo, Verily, Fiber and others, had Q4 revenue of $154M, with operating losses rising to $1.3B, up from $732M in Q3
and why they sent the stock down Fortune : World Bank, Alphabet Results, Tesla and Maxwell: CEO Daily for February 5, 2019 James Hercher / AdExchanger : Google's Expenses Increase As It Makes Its Way ...
Senate votes 50-48 to repeal Obama-era regulations requiring that ISPs ask before sharing customer data
and how to stop them Lorenzo Franceschi-Bicchierai / Motherboard : The Motherboard Guide to VPNs Kevin Townsend / SecurityWeek : Could Killing of FCC Privacy Rules Lead to End of Net Neutrality? Roger...
Google's new Analytics 360 Suite for enterprise marketers directly challenges Adobe's Marketing Cloud
for what Google's new Analytics 360 Suite really means Patricio Robles / the Econsultancy blog : Google courts enterprise marketers with launch of Analytics 360 Suite Horia Ungureanu / Tech Times : Go...
Google beats estimates with Q2 net revenue of $14.35B; shares spike 8% after hours
Q2 Analyst Call With New CFO (Transcript) Reuters : Google rallies as profit beats forecasts on ad revenue growth Paul Gillin / SiliconANGLE : Google crushes expectations amid signs of fiscal discipli...