2020-09-16
Wired
A look at Facebook ad strategies used in Trump's 2016 campaign, as taught by ex-Facebook staffer James Barnes, now campaigning for Biden with non-profit Acronym
The platform was key to the president's upset victory in 2016. Can a group of former employees use it to boost Joe Biden?
2020-04-29
New York Times
Profile of Acronym, a progressive nonprofit that, with the help of ex-Facebook staffer James Barnes, is looking to use Trump's online ad tactics against him
A former Facebook employee is using a tool he employed to help President Trump win to conduct tests for a progressive group … Tweets: @nytpolitics , @chillywillers , @conorjrogers , @anthony , @fishbo...
2019-11-24
Wall Street Journal
1 related
A former Facebook employee who was embedded with the 2016 Trump campaign details how he leveraged Facebook's ad-targeting tools and products to help them win
James Barnes is now focused on using digital-ad strategies to try to get Trump out of office — After the 2016 presidential election …
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