A TollBit analysis of 160 websites on its content licensing service finds AI search engines drive 96% less referral traffic than Google Search
AI companies promised publishers their AI search engines would send them more readers via referral traffic. New data shows that's not the case.
Twitter says #WC2022 for the FIFA World Cup generated 147B impressions, surpassing #WC2018 and more than doubling the impressions of the #Tokyo2020 Olympics
apart from the poll where users said he should give up control of Twitter Craig Hale / TechRadar : The World Cup final pushed Google Search to its highest traffic ever Steve Vegvari / iPhone in Canada...
Sources: some advertisers are moving over half of their budget for Google search to Amazon ads instead, amounting to a shift of hundreds of millions of dollars
- In some cases, brands are moving 50 to 60 percent of their Google Search ad budgets to Amazon, two media agencies noted.