Google will let merchants list their products for free in Shopping search results, as part of an effort to better compete against Amazon in product search
Ginny Marvin / Search Engine Land :
Microsoft rebrands Bing Ads as Microsoft Advertising, says it will introduce more advertising products with built-in AI over the next year
The evolution of Microsoft Advertising Rebecca Stewart / The Drum : Bing Ads rebrands to Microsoft Advertising Laurie Sullivan / MediaPost : Bing Ads Becomes ‘Microsoft Advertising,’ Rolls Out New Pro...
Following the introduction of a new Adwords interface last October, Google plans to phase out the old interface entirely by the end of the year
Ginny Marvin / Search Engine Land :
Reddit says its iOS and Android apps account for 41% of time spent on all of its platforms and will introduce native in-feed ads to them in the coming weeks
Ginny Marvin / Marketing Land :
Google launches its free Google Optimize and premium enterprise Google Optimize 360 A/B testing tools for websites globally
for everyone Ginny Marvin / Marketing Land : A/B testing solution Google Optimize is out of beta and free for everyone Tweets: Dan Barker / @danbarker : I think it's been open to everyone for a few da...
Google tests mobile Shop the Look ads for apparel and home products in search results, which offer products via partners like LIKEtoKNOW.it, Polyvore, Curalate
Ginny Marvin / Search Engine Land :
Google redesigns AdWords interface with Material Design and an emphasis on mobile
Ginny Marvin / Search Engine Land :
Google releases AdWords app on iOS so marketers can track campaign performance, change bids, and adjust budgets on the go
Ginny Marvin / Search Engine Land :
YouTube Shopping Ad Formats Now Available To All AdWords Advertisers
Ginny Marvin / Marketing Land :
Google launches Compare for Auto Insurance, which compares car insurance rates from participating insurers like MetLife, in California
Ginny Marvin / Search Engine Land :