Nielsen agrees to acquire and take digital media monitor DoubleVerify private in an all-cash deal with a ~$2.15B enterprise value, expected to close by Q1 2027
Audience-measurement giant Nielsen said it would acquire the digital-media monitor DoubleVerify in an all-cash transaction that takes place …
Adalytics: DoubleVerify, IAS, and Human Security, paid by advertisers to detect bots, regularly miss such traffic; DoubleVerify missed 21% of bot visits
> I was the 15th employee at DoubleVerify in 2009. … Charlie Tysse : A few years ago while still at Further (formerly Search Discovery), Jim Gordon, Samantha Burge and I were engaged by a large multin...
DoubleVerify, which offers software for digital media measurement and analytics, agrees to acquire digital ad campaign optimization company Scibids for $125M
Ray Schultz / MediaPost :
DoubleVerify, which builds software for digital media advertisers, closed up 33% on its first day of trading after its IPO, giving it a market cap of $5.3B+
Megan Graham / CNBC : Tweets: @megancgraham and @mjbarash Tweets: Meg Graham / @megancgraham : Yet another(!) adtech IPO: $DV now has a market cap of over $5B. https://www.cnbc.com/... Matt Barash / ...
YouTube to start letting outside firms like DoubleVerify and comScore audit its efforts to avoid controversial ad placements
In an interview with Recode, Philipp Schindler, Google's top business exec, walks a fine line. — A top Google executive says the company's YouTube ad controversy …