2018-05-16
Digiday
6 related
Apple News now lets all publishers use Google's DoubleClick to serve ads following tests last year
Apple News has officially begun letting publishers use Google's DoubleClick for Publishers to serve ads into their Apple News articles following tests last year and an expansion earlier this year.
2017-07-06
Ad Age
10 related
Sources: Apple will allow top publishers to use their own tech, like Google's DoubleClick for Publishers, to deliver ads within the Apple News app
Apple is working on a money fix for publishers that send their articles and content to its News app but so far have gotten very little in return …
2015-10-31
Business Insider
Google tests extending its DoubleClick ad technology to digital billboards with a trial in UK
Lara O'Reilly / Business Insider :
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