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Company

DIY

Filtered to Product Launches ×
49 articles accelerating

Philips Hue’s $200 Secure launch in 2023 epitomized coverage that has moved DIY from maker hardware into vendor-supported security, repair, and workaround stories.

Who they are

DIY appears in this coverage as a broad consumer-technology category rather than a conventional operating company: it connects hobbyist computing and home projects with self-installation, repairability, upgrades, and user-built workarounds. Raspberry Pi, iFixit, Apple, Google, Amazon, and the DMCA recur as the companies and policy forces that shape what users can build, fix, or modify themselves.

The recent arc

The clearest recent concentration came in 2023, when DIY was framed as a product strategy rather than solely a hobbyist practice. Philips Hue introduced Secure as an end-to-end-encrypted DIY security system, while Framework’s Laptop 16 was covered for a DIY edition built around replaceable and upgradable components. Logitech’s partnership with iFixit, supplying parts, batteries, and repair guides, further made manufacturer-backed repair a central theme.

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The tension

The coverage repeatedly circles a conflict between user agency and vendor control. iFixit partnerships and Framework’s modular design expand the ability to maintain hardware, while Apple’s Activation Lock for iPhone components was described as curbing theft but creating another obstacle to DIY repair. The recurring DMCA context reinforces that repair and modification are shaped not just by hardware design but also by legal and platform restrictions.

Why it matters

If this trajectory continues, DIY will matter less as a niche maker label and more as a test of whether consumer-tech companies can offer security, durability, and upgradeability without locking owners out of their own devices. The latest Tesla-control workaround also shows the counterpressure: when official systems prove brittle or restrictive, users may improvise, with outcomes that can raise safety and trust questions.

DIY has appeared in 49 articles since 2015-02. Coverage peaked in 2023Q3 with 4 articles. Frequently mentioned alongside Raspberry Pi, Google, iFixit, Amazon.

Articles
49
mentions
Velocity
+100.0%
growth rate
Acceleration
+1.500
velocity change
Sources
23
publications

Coverage Timeline

2025-08-19
Engadget 26 related

Nvidia plans to roll out RTX 5080-class performance to GeForce Now in September, letting users of its $20-per-month Ultimate tier stream in up to 5K at 120fps

I played 5K at 120 FPS and it blew my mind Andrew Burnes / NVIDIA : GeForce @ Gamescom 2025: DLSS 4 Now in 175+ Games & Apps, New RTX Games, Borderlands 4 RTX Bundle, NVIDIA Blackwell on GeForce NOW &...

2025-03-13
The Verge 24 related

Sources: Sonos has abandoned plans to release a streaming video player, which was set to be the company's major hardware launch in 2025

what's next? iClarified : Sonos Abandons Streaming Device That Aimed to Rival Apple TV [Report] Paul Thurrott / Thurrott : Report: Sonos Cancels Set-Top Box Matthew Keys / The Desk : Report: Sonos aba...

2024-02-27
The Verge 3 related

A look at the underground floppy disk music scene; Discogs data shows 500+ floppy music releases in the 2020s, more than in the 1980s, 1990s, and 2000s combined

The first computery thing I do in the year 2024 is nudge a 3.5-inch floppy disk into a USB floppy drive that I bought … Mastodon: @yacht@ravenation.club . LinkedIn: Tom M. Novak and Thomas Walskaar . ...

2023-09-25
The Verge 1 related

Amazon shuts down its Alexa Guard security system and moves the free smoke and carbon monoxide detection features to its $5.99/month Emergency Assist service

Amazon has announced that it's shutting down Alexa Guard — a DIY security feature for Echo devices that listens for intruders or household alarms when you're away from home.

2023-08-31
Nature 2 related

How open-source insulin delivery systems changed diabetes care, as advocates say the tech promises more personalization and automation than commercial versions

what's next? https://www.nature.com/... @bermaninstitute : A DIY ‘bionic pancreas’ is changing diabetes care — what's next? A community of people with type 1 diabetes got a self-built device approved....

The Verge 27 related

Philips Hue launches Secure, a DIY security system with E2EE, starting at $200 for a wired indoor/outdoor camera, and plans to add Matter support in September

2023-07-19
The Verge 15 related

Hands-on with Framework Laptop 16, a modular gaming laptop that lets you replace and upgrade the whole GPU, for pre-order starting at $1,399 for the DIY edition

Four layers of modular components — including a swappable discrete GPU — right at your fingertips.

2023-06-27
9to5Google 8 related

Google plans to offer DIY repairs for the Pixel Fold via its iFixit partnership, including the battery and inner, folding display

One of the biggest downsides of foldable smartphones right now is durability and, more so, repairability.  Google is breaking new ground with the Pixel Fold …

2023-05-18
The Verge 17 related

Logitech partners with iFixit to help with DIY repairs, supplying spare parts, batteries, and guides for select Logitech hardware starting this summer in the US

Broken Gear?  We've Got the Fix.  —  Click your device's model to find … Logitech International : Logitech Partners with iFixit to Advance Circularity Goals Brandon Vigliarolo / The Register : Logitec...

2023-05-17
The Verge 3 related

Framework Laptop 13 review: fully user-repairable, DIY kits, a 3:2 screen, long battery life, and better audio but pricey, a generic look, and a plasticky build

Monica Chin / The Verge :

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Quarterly Coverage

Top Sources

Narrative

TEXXR tracks 35 tech news articles mentioning DIY, dating back to February 2015. The biggest stories include Philips Hue launches Secure, a DIY security system with E2EE, starting at $200 for a... and Logitech partners with iFixit to help with DIY repairs, supplying spare parts, batteries,.... Frequently covered alongside Google, iFixit, YouTube, DMCA, and MagPi Magazine.

Key Moments

2024Q3enterprise -100pts; developer -100pts; consumer +100pts

Relationships

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