2021-04-04
Wall Street Journal
US lawmakers ask 8 digital-ad auctioneers, including Google and AT&T, to name foreign clients who had access to user data through auctions over the past 3 years
including location, browsing history and demographic details—may be sent to hundreds of companies bidding .. any company participating in the auction can access user information without having to bid....
2020-11-08
Wall Street Journal
As smart TVs become more popular, advertisers want the advantages of better targeting while avoiding the privacy mistakes made by the online ad industry
Marketers hope to avoid the mistakes made by the broader online ad industry — Advertisers entering the burgeoning medium of streaming TV … Tweets: @davemorgannyc Tweets: Dave Morgan / @davemorgannyc...
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