Nearly half of online footwear, apparel, and accessories brands tracked by Coresight have expanded to physical stores due to rising digital advertising costs
Warby Parker planned to sell glasses online and shake up retailing. Now it's discovered the value of real stores—900 of them, in fact. LinkedIn: Daniel McCarthy and Amjad Ahmad . Mastodon: @carnage4l...
Block drops 10%+ after Hindenburg Research discloses a short position and alleges the company overstated user counts and understated customer acquisition costs
Hindenburg Research said on Thursday it held short positions in Block Inc (SQ.N), alleging that the Jack Dorsey-led payments firm overstated …
Taiwan-based iKala, which offers AI-based customer acquisition and engagement services, raises $17M Series B led by Wistron Digital Technology
Catherine Shu / TechCrunch :
How some high-profile direct-to-consumer startups have struggled to make their economics work amid rising customer acquisition costs
How venture capital became the most dangerous thing to happen to now-troubled DTCs like Outdoor Voices, Harry's, and Casper
Source: Bytedance spent ~$1B advertising TikTok in 2018, heavily promoting its short video app on Facebook and Instagram, and becoming Snap's biggest advertiser
China's first big hit in the U.S. uses an advanced algorithm to personalize its video-sharing app, and parent Bytedance's enormous ad spending … Tweets: @jeremysliew , @mtatsis , @peterpham , and @kar...
Direct-to-consumer brands lower their Facebook ad spend and turn to radio, print, and Instagram as competition for space has made Facebook ads too expensive
Four years ago, when Rich Fulop founded Brooklinen, the direct-to-consumer luxury bedding startup, the customer acquisition strategy … Tweets: @ross_sergeant and @jeremysliew Tweets: Ross Sergeant / @...
How Wharton became a hotbed for direct-to-consumer firms after Warby Parker, as 400+ startups now try to be the next Warby with toothbrushes, bras, and more
Wharton professors, venture capitalists, and entrepreneurs are fueling an entire generation of Warby Parkers. Tweets: @thecuriousrose , @ataussig , @ainsleyoc , and @stevesi Tweets: Rose Tantraphol / ...
Rovio shares fell 20%+ on Thursday, below its September IPO price, as Angry Birds maker's customer acquisition costs increased 4X YoY to $26.3M, hurting profits
Kati Pohjanpalo / Bloomberg :
Rovio shares fell 20%+ on Thursday, below its September IPO price, as Angry Birds maker's customer acquisition costs increased 4X YoY to $26.3M, hurting profits
Investments in attracting new users weigh on profitability — Stock falls more than 20% to lowest level since September IPO