2021-04-14
GamesIndustry.biz
A marketing manager at Tencent details the company's localization strategy for making Chinese games popular in Japan, where customer acquisition costs are high
2021-02-28
Andreessen Horowitz
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NFTs are great for creators because they remove intermediaries, enable granular price tiering, and eliminate customer acquisition costs by making users owners
In his classic 2008 essay “1000 True Fans,” Kevin Kelly predicted that the internet would transform the economics of creative activities:
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