Temu bought six Super Bowl ad slots, likely for tens of millions, to win back US shoppers; US observed sales fell 12.5% MoM in December 2023 and 4.8% in January
the results of running the same commercial 5 times Gabrielle Fonrouge / CNBC : Temu returns to Super Bowl ad slate as lawmaker ire swells X: @tayredacted : Temu used y'all's credit card info to buy tw...
Nearly half of online footwear, apparel, and accessories brands tracked by Coresight have expanded to physical stores due to rising digital advertising costs
Warby Parker planned to sell glasses online and shake up retailing. Now it's discovered the value of real stores—900 of them, in fact. LinkedIn: Daniel McCarthy and Amjad Ahmad . Mastodon: @carnage4l...
A look at the rise and fall of Bird, now a penny stock with a public market cap under $160M, as valuations in the scooter and bike rental sector collapse
Almost exactly five years ago, the scooters came. That's when Bird, the first unicorn in this once sizzling startup sector, launched its inaugural scooter-sharing service. Tweets: @parismarx , @maxwe...
A slump in digital ad prices is allowing Internet gaming, e-commerce, and online learning companies to buy ads at a discount amid a growth in usage
- Facebook, Google and Twitter are seeing ad prices drop precipitously as companies in travel, entertainment and physical retail freeze spending. Tweets: @villi and @megancgraham Tweets: @villi : This...
How Wharton became a hotbed for direct-to-consumer firms after Warby Parker, as 400+ startups now try to be the next Warby with toothbrushes, bras, and more
Wharton professors, venture capitalists, and entrepreneurs are fueling an entire generation of Warby Parkers. Tweets: @thecuriousrose , @ataussig , @ainsleyoc , and @stevesi Tweets: Rose Tantraphol / ...
Proposed Senate tax plan won't impede incumbent companies but would severely handicap startups moving forward, which may explain lack of pushback from big firms
a bargain at $10/mo. or $100/year. pic.twitter.com/CJ7PupxM9z Dan McCarthy / @d_mccar : Interesting thoughts on relationship between network effects and CAC re @stitchfix / @Uber / @BoxHQ : https://st...