Wondery's restructure suggests the end of the “Serial” podcasting era and the start of a new one, marked by investment tied to video and the creator economy
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Audible partners with US publishers to convert print books and e-books into audiobooks narrated by 100+ AI voices across English, Spanish, French, and Italian
Ashley Carman / Bloomberg :
Patreon says it now has 6.7M+ paid podcast subscriptions, generating $472M+ in 2024 revenue, up 35% YoY, and signs podcasting deals with Sony Music and Wondery
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YouTube plans to add a “premium lite” tier, a source says for the US, Australia, Germany, and Thailand, offering podcasts without ads and music videos with ads
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An analysis of two years of episodes by nine prominent podcasters shows how they became mainstream sources for young men and rallied support for Trump's agenda
In an effort to understand … John Podhoretz / Commentary Magazine : The Trump Immigration Fire Hose David Aaron / Just Security : The Just Security Podcast: What Just Happened Series, Trump's Immigrat...
Internal data: Spotify had ~55M US subscribers as of Q3 2024, of which only ~607,000 had switched to the cheaper “basic” plan that doesn't include audiobooks
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A look at Apple Podcasts' fading dominance, as an April 2024 study of 603 podcast consumers found 31% use YouTube, 21% use Spotify, and 12% use Apple's app
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How MowPod, which sells podcast advertising tools, uses mobile game ads to incentivize gamers to follow shows on Apple Podcasts in order to earn in-game tokens
Ashley Carman / Bloomberg : X: @kantrowitz X: Alex Kantrowitz / @kantrowitz : Lots of top podcasts pay for followers via mobile game incentives. This is bullshit chart gaming that adds disinterested ...
Spotify's TikTok-like redesign reveals top podcasters' follower counts: The Joe Rogan Experience has 14.5M, TED Talks Daily has 5M, and Call Her Daddy has 3.7M
It's Even More Than You Thought Connor Bennett / Dexerto : Joe Rogan's Spotify dominance finally revealed & it dwarfs every other podcast Podnews : How big is Joe Rogan? Ananya Gairola / Benzinga : Jo...
Some video podcasts are using AI-generated product placements from a company called Rembrand to supplement their typical host-read ads
A startup backed by United Talent Agency and L'Oreal is aiming to give podcasters a new line of revenue — Hello and welcome back to Soundbite. Threads: @ashleycarman and @ashleycarman Threads: Ashle...