Snap introduces Snap Select, which lets advertisers buy ads exclusively for Snap's premium content, like its shows and vetted premium partners, at fixed CPMs
When the hedges arrived at La Malmaison on Saturday, they had to be trimmed down. Snapchat wanted the vibe of its Cannes space to open — not private and exclusive. Tweets: @rakeshlobster , @richbtig ...
Friends and colleagues remember Colin Kroll, cofounder of Vine and HQ Trivia, as an inspiring and talented visionary who built products that made millions happy
Kerry Flynn / Digiday : Tweets: @digiday , @digiday , @jaykapoornyc , @scottrogowsky , and @kerrymflynn Tweets: @digiday : “The interesting thing about Colin is everything he ever did had never been ...
Friends and colleagues remember Colin Kroll, cofounder of Vine and HQ Trivia, as an inspiring and talented visionary who built products that made millions happy
In his childhood, Colin Kroll imagined being able to interact with all the TV shows he watched. Tweets: @kerrymflynn , @digiday , @digiday , @jaykapoornyc , and @scottrogowsky Tweets: Kerry Flynn / @k...
Multiple publisher sources claim Google Ad Manager has been down for several weeks; Google confirms issues but says the problem had been global for only 3 days
Publishers have struggled to get visibility on who is buying their inventory for the last two weeks, due to what many claim to be an unusually long Google Ad Manager outage. Tweets: @digiday and @digi...
How Timehop, running out of money, ditched programmatic ad partners, built its own ad server, boosted CPMs from $2 to $14, and increased revenues 10x YoY
Timehop had three months of runway in the bank when it decided its current advertising solution wasn't going to cut it. Tweets: @isaackrasny , @digiday , @rickwebb , @bryce , @digiday , @digiday , @co...
How Timehop, running out of money, ditched programmatic ad partners, built its own ad server, boosted CPMs from $2 to $14, and increased revenues 10x YoY
Timehop had three months of runway in the bank when it decided its current advertising solution wasn't going to cut it. Tweets: @digiday , @rickwebb , @bryce , @codinghorror , @digiday , @mdudas , and...
Hulu starts opening up more of its limited inventory to advertisers, says time users spent on its ad-supported service increased 50% YoY
Tim Peterson / Digiday : Tweets: @digiday , @digiday , and @huluinsights Tweets: @digiday : “With the fragmented nature of OTT viewing, Hulu is so successful because it is a trusted one-stop shop to ...
A year after launch, Facebook Journalism Project gets mixed reviews for developing products with news outlets, providing training, and helping to curb hoaxes
Lucia Moses / Digiday : Tweets: @digiday , @digiday , and @bmorrissey Tweets: @digiday : Critics say the Facebook Journalism Project hasn't delivered in meaningful ways and is a public relations exer...
With some research saying that permanently baked-in host-read podcast ads are 3.5X more effective, dynamically inserted third party ads have trouble catching on
Max Willens / Digiday : Tweets: @digiday , @digiday , and @ideafaktory See also Mediagazer Tweets: @digiday : In November, HowStuffWorks dumped the third-party ads in its podcasts. Instead, the compa...