2022-10-10
Financial Times
How virtual influencers are gaining popularity in China amid a celebrity crackdown; research predicts the industry will go from ~$870M in 2021 to ~$6.7B in 2025
Computer-generated avatars are a safer option as Beijing cracks down on human celebrities — China's celebrity influencers Viya … Tweets: @changeist , @mattnavarra , @astaniscia86 , @edwardwhitenz , ...
2021-02-13
Axios
LinkedIn announces the formation of a global creator management team, led by its EIC Dan Roth, aiming to support and grow content creators on the platform
Sara Fischer / Axios : Tweets: @danroth , @nick_dewilde , @sarthakgh , @changeist , @sarafischer , @axios , and @ljin18 Tweets: Daniel Roth / @danroth : We're building out our creator management team...
2020-04-27
New York Times
As the pandemic halts filming, ad agencies are increasingly turning towards digitally altered, deepfake-style ads that repurpose old footage for new uses
With the pandemic having shut down production, companies are asking ad agencies to create commercials made up of digitally altered footage. Tweets: @edbott , @tiffkhsu , @joshsternberg , @changeist , ...
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