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Sources: Apple is in talks with Google about using Gemini to power a revamped Siri; Google has started training a model that could run on Apple's servers

new Siri has three personalities.  One is Claude, one is ChatGPT, the other is Gemini.  —  problem solved.  or perhaps you just built Perplexity 😅 [embedded post] Cam / @camsavage00 : insane that Google and Apple were just caught colluding together THIS YEAR and feel emboldened enough to pull this [embedded post] Colin Durant / @colindurant : if it means Siri can have some better voice recognition off the bat it will be a win [embedded post] Casey Newton / @caseynewton : If a judge forces Google to stop paying Apple $20B a year for default search placement but Google then powers next-generation search anyway except this time Apple pays GOOGLE ... then Sundar will be having a very good year [embedded post] Mastodon: Harry McCracken / @harrymccracken@mastodon.social : Kind of stunning that stuff like this is still on the table at this late date, and suggests that the long-delayed AI Siri from last year might never really ship. https://www.bloomberg.com/... Joe Rosensteel / @joesteel@duck.haus : Some manager at Apple: “Guys, I figured out a way to deal with our smartphone duopoly.”  —  https://mastodon.online/... @viticci@mastodon.macstories.net : Not even kidding when I say that this could be the best UI Gemini will ever see.  —  Gemini: good models, great performance, pretty terrible UI.  I'd actually prefer this to Siri powered by Claude (given Claude's SLOW responses).  —  https://mastodon.social/... Threads: Jane Manchun Wong / @wongmjane : Why'd they go with Gemini when Google runs Android too X: Steven Sinofsky / @stevesi : Apple Explores Using Google Gemini AI to Power Revamped Siri // no reason not to do this and no reason for it to be scrutinized by regulators. This is a super dynamic field and the #18 AI player aligning with the distant #2 seems fine :-) https://www.bloomberg.com/... Patrick Moorhead / @patrickmoorhead : Apple should just consider throwing in the towel like they did with outsourcing search. Let the on-device GAI versus cloud GAI debates commence! Julia Alexander / @loudmouthjulia : I'm joking here, but I just keep thinking “finally, Apple and Google can do this quid pro quo, with Timmy paying nothing for Gemini technology and Sundar no longer having to pay $20 billion a year to still have Google be the dominant search engine for Apple devices.” @nirave : @markgurman About bloody time. Use Gemini, build your own capabilities slowly in the background. Nobody cares if it's Gemini or Siri powered, they care that it's made by Apple and works well. Shai Goldman / @shaig : looks like Apple has capitulated on AI and now in talks with Google/Alphabet about leveraging Gemini crazy that Apple fumbled a 15 year head start on AI with their 2010 acquisition of Siri Shai Goldman / @shaig : been using Siri heavily the past week as my phone was broken and was relying on Siri on watch it could barely function with very simple commands they have massive distribution , so that game isn't over but surprising they are so behind at this point @jerrycap : Google died so Alphabet could live Rihard Jarc / @rihardjarc : $GOOGL showing great execution on its AI product in the last 6 months and is now striking big partnerships. $10B deal for $META to use GCP + now $AAPL exploring the use of $GOOGL Gemini for Siri. $GOOGL has data, compute, talent, sense of urgency and cheap infra a strong combo. Marques Brownlee / @mkbhd : This sounds like an April Fool's Day headline Rohan Paul / @rohanpaul_ai : NEWS: 📱Apple is exploring a deal to use Google Gemini for a revamped Siri in 2026, with a custom model running on Apple's Private Cloud Compute servers. Apple has not decided yet, it is building two versions in parallel, Linwood using Apple's own models and Glenwood using a [image] Robert Scoble / @scobleizer : It makes sense for Apple to do a deal with Google.  This would be good for Holodeck fans.  Google's Genie 3 is something I want on the Vision Pro in the worst way.  It would be good for Google fans, who will see its AI's and ecosystem strengthened by such a move.  It will be bad for NVIDIA, and OpenAI. Ben Bajarin / @benbajarin : I am ok with this. Mark Gurman / @markgurman : BREAKING: Apple is now in exploratory discussions with Google about using Gemini to power a revamped version of Siri. https://www.bloomberg.com/... Mark Gurman / @markgurman : Apple has also held talks with Anthropic, and to some extent OpenAI, for powering Siri. It may still also stick to its own foundation models. A decision likely won't be made for several weeks. LinkedIn: Lomit Patel : Apple's potential partnership with Google to power Siri with Gemini AI is more than just a tech headline—it's a masterclass in modern corporate strategy. … Forums: r/singularity : Apple explores using gemini to power revamped Siri r/google : Apple in early talks with Google to use Gemini to power Siri AI r/GeminiAI : Apple in early talks with Google to use Gemini to power Siri AI r/GOOG_Stock : Apple Explores Using Google Gemini AI to Power Revamped Siri r/wallstreetbets : Apple in early talks with Google to use Gemini to power Siri AI r/apple : Apple Explores Using Google Gemini AI to Power Revamped Siri Msmash / Slashdot : Apple Explores Using Google Gemini AI To Power Revamped Siri MacRumors Forums : Apple in Talks With Google to Power Next-Gen Siri With Gemini AI

Bloomberg Mark Gurman

Context & Ripple Effects

Apple’s Siri overhaul follows an internal recognition that its assistant lagged newer generative AI systems, prompting the company to make generative AI a priority. It had already explored Gemini for iPhone features in earlier Apple-Google Gemini talks and planned an opt-in ChatGPT connection for Siri and other apps.

This report makes the supplier question more consequential: Apple is reportedly evaluating Apple-built, Gemini-based, and Anthropic-based paths while preserving a deployment option on its own Private Cloud Compute servers.

First-order effects

  • Apple can benchmark a Gemini-based Siri track against its in-house work and discussions with other model providers, rather than tying the revamp to a single model source.
  • Google’s reported training of a model for Apple’s servers would adapt Gemini to Apple’s requested deployment architecture, if the talks progress.

Second-order effects

  • A credible Gemini option increases pressure on Apple’s other prospective model suppliers to meet its capability, privacy, and integration requirements; Apple’s earlier opt-in ChatGPT integration plan shows that external models need not own the assistant experience.
  • For Google, supplying the model could extend Gemini’s reach through Apple’s interface while Apple retains the customer relationship and controls when requests leave its systems.

Third-order effects

  • If this multi-model approach persists, premium-device makers may increasingly differentiate through orchestration, privacy controls, and distribution rather than insisting that every foundation model be developed in-house.
  • The arrangement would also test whether competing platform companies can become AI infrastructure partners without blurring the boundaries between their consumer ecosystems.

The trend: This is a data point in the shift toward device platforms treating frontier models as interchangeable suppliers while keeping the interface, data controls, and user relationship in-house.

Discussion

  • @viticci.macstories.net Federico Viticci on bluesky
    free idea for Apple execs:  —  new Siri has three personalities.  One is Claude, one is ChatGPT, the other is Gemini.  —  problem solved.  or perhaps you just built Perplexity 😅 [embedded post]
  • @camsavage00 Cam on bluesky
    insane that Google and Apple were just caught colluding together THIS YEAR and feel emboldened enough to pull this [embedded post]
  • @colindurant Colin Durant on bluesky
    if it means Siri can have some better voice recognition off the bat it will be a win [embedded post]
  • @caseynewton Casey Newton on bluesky
    If a judge forces Google to stop paying Apple $20B a year for default search placement but Google then powers next-generation search anyway except this time Apple pays GOOGLE ... then Sundar will be having a very good year [embedded post]
  • @harrymccracken@mastodon.social Harry McCracken on mastodon
    Kind of stunning that stuff like this is still on the table at this late date, and suggests that the long-delayed AI Siri from last year might never really ship. https://www.bloomberg.com/...
  • @viticci@mastodon.macstories.net @viticci@mastodon.macstories.net on mastodon
    Not even kidding when I say that this could be the best UI Gemini will ever see.  —  Gemini: good models, great performance, pretty terrible UI.  I'd actually prefer this to Siri powered by Claude (given Claude's SLOW responses).  —  https://mastodon.social/...
  • @stevesi Steven Sinofsky on x
    Apple Explores Using Google Gemini AI to Power Revamped Siri // no reason not to do this and no reason for it to be scrutinized by regulators. This is a super dynamic field and the #18 AI player aligning with the distant #2 seems fine :-) https://www.bloomberg.com/...
  • @patrickmoorhead Patrick Moorhead on x
    Apple should just consider throwing in the towel like they did with outsourcing search. Let the on-device GAI versus cloud GAI debates commence!
  • @loudmouthjulia Julia Alexander on x
    I'm joking here, but I just keep thinking “finally, Apple and Google can do this quid pro quo, with Timmy paying nothing for Gemini technology and Sundar no longer having to pay $20 billion a year to still have Google be the dominant search engine for Apple devices.”
  • @nirave @nirave on x
    @markgurman About bloody time. Use Gemini, build your own capabilities slowly in the background. Nobody cares if it's Gemini or Siri powered, they care that it's made by Apple and works well.
  • @shaig Shai Goldman on x
    looks like Apple has capitulated on AI and now in talks with Google/Alphabet about leveraging Gemini crazy that Apple fumbled a 15 year head start on AI with their 2010 acquisition of Siri
  • @shaig Shai Goldman on x
    been using Siri heavily the past week as my phone was broken and was relying on Siri on watch it could barely function with very simple commands they have massive distribution , so that game isn't over but surprising they are so behind at this point
  • @jerrycap @jerrycap on x
    Google died so Alphabet could live
  • @rihardjarc Rihard Jarc on x
    $GOOGL showing great execution on its AI product in the last 6 months and is now striking big partnerships. $10B deal for $META to use GCP + now $AAPL exploring the use of $GOOGL Gemini for Siri. $GOOGL has data, compute, talent, sense of urgency and cheap infra a strong combo.
  • @mkbhd Marques Brownlee on x
    This sounds like an April Fool's Day headline
  • @rohanpaul_ai Rohan Paul on x
    NEWS: 📱Apple is exploring a deal to use Google Gemini for a revamped Siri in 2026, with a custom model running on Apple's Private Cloud Compute servers. Apple has not decided yet, it is building two versions in parallel, Linwood using Apple's own models and Glenwood using a [imag…
  • @scobleizer Robert Scoble on x
    It makes sense for Apple to do a deal with Google.  This would be good for Holodeck fans.  Google's Genie 3 is something I want on the Vision Pro in the worst way.  It would be good for Google fans, who will see its AI's and ecosystem strengthened by such a move.  It will be bad …
  • @benbajarin Ben Bajarin on x
    I am ok with this.
  • @markgurman Mark Gurman on x
    BREAKING: Apple is now in exploratory discussions with Google about using Gemini to power a revamped version of Siri. https://www.bloomberg.com/...
  • @markgurman Mark Gurman on x
    Apple has also held talks with Anthropic, and to some extent OpenAI, for powering Siri. It may still also stick to its own foundation models. A decision likely won't be made for several weeks.
  • r/singularity r on reddit
    Apple explores using gemini to power revamped Siri
  • r/google r on reddit
    Apple in early talks with Google to use Gemini to power Siri AI
  • r/GeminiAI r on reddit
    Apple in early talks with Google to use Gemini to power Siri AI
  • r/GOOG_Stock r on reddit
    Apple Explores Using Google Gemini AI to Power Revamped Siri
  • r/wallstreetbets r on reddit
    Apple in early talks with Google to use Gemini to power Siri AI
  • r/apple r on reddit
    Apple Explores Using Google Gemini AI to Power Revamped Siri