In an email to Twitter Blue subscribers, Twitter says it is increasing the price of the service; in the US, the price will jump from $2.99 to $4.99 per month
something no other app charges for. The one exception is paying publications for ad-free articles, but I don't even think that should be a feature. https://twitter.com/... M.G. Siegler / @mgsiegler : Yes. And remove Spaces bar. https://twitter.com/... Yury Molodtsov / @y_molodtsov : Twitter Blue still isn't available anywhere except in a few select regions. And I have no idea what exactly does it bring that can justify a $5 tag. I guess they'll just make TweetDeck a part of it and force all reporters and analysts to use it. https://twitter.com/... @stuartbruce : I don't think Twitter Blue offers enough to make it worth $2.99, but if it was available in the UK I would give it ago. However, at $4.99 it's definitely not worth a try. https://twitter.com/... Neville Hobson / @jangles : I've been itching to try #TwitterBlue but it's not available in the UK. If it were introduced now, I imagine the monthly price would be around £5. I think the itch will have to remain unscratched https://twitter.com/... Mark Gurman / @markgurman : Should Twitter make money? Of course. But that's a different conversation. I don't think the current version of Blue and upselling with mostly useless features is the way to do it. Twitter is so indispensable that many people would pay simply for the service itself. Owen Williams / @ow : i would pay this if there was a feature that hid all the spaces growth hacking forever https://twitter.com/... @akindolu : Inflation everywhere you look. https://twitter.com/... Keith Edwards / @keithedwards : Couldn't they have just DM'd us https://twitter.com/... Dave Pell / @davepell : When social platforms really want to get in touch with users, they send an email. https://twitter.com/... Dave Pell / @davepell : Who says Twitter can't iterate?! https://twitter.com/... See also Mediagazer
The VergeRichard Lawler
Context & Ripple Effects
Twitter Blue reached the US at $2.99 per month after an earlier rollout in Canada and Australia, packaging features including Undo Tweet alongside ad-free articles. The increase marks a break from that initial US pricing and tests whether the service’s feature bundle can support a higher recurring charge.
Later coverage shows Twitter pursuing a more segmented subscription model, including a discounted annual web plan and higher mobile pricing tied to platform differences. This $4.99 change is an early step in Blue’s shift from a lightly priced add-on toward a more actively managed revenue product.
First-order effects
US Twitter Blue subscribers face an immediate $2 monthly increase, while Twitter receives more revenue per subscriber who remains on the monthly plan.
Twitter must justify the new $4.99 price against the features introduced with the original US Blue rollout, including ad-free publisher articles and utility tools.
Second-order effects
A higher monthly price raises the value of annual-plan discounts and web-based purchasing as Twitter later differentiates Blue pricing by channel.
TweetDeck and other professional-use features become more consequential to reporters and analysts if Twitter uses them to defend Blue’s higher price point.
Third-order effects
Blue’s pricing path points to social platforms treating subscriptions less as a single feature bundle and more as a channel-specific, tiered revenue line.
If recurring-price increases become the primary lever, the subscription-growth gap will hinge on whether platforms can add paid utility without weakening the free service that supplies their audience.
The trend: Social platforms are moving from low-cost feature add-ons toward segmented subscription pricing designed to extract more revenue from their most engaged users.
Twitter is raising price of Twitter Blue from $2.99 to $4.99 per month!! 😮 *early adopters won't see price increase until October. https://twitter.com/...
@hunterwalk
@hunterwalk on x
Twitter Blue price increase to $4.99. I'll pay it but let me turn off ads and What's Happening trends.... https://twitter.com/...
@raitchetp
Rachel Parker on x
@CaseyNewton All caps warning. FFS JUST MAKE ME PAY $25/MONTH FOR AD FREE TWITTER! THE ADS ARE ALL STUPID ANYWAY! LEGIT WE WILL ALL DO THIS.
@caseynewton
Casey Newton on x
I think if they changed the name of this from Twitter Blue to the Twitter Legal Defense Fund they could probably double their revenue https://www.theverge.com/...
@willoremus
Will Oremus on x
i'm not a business expert but i feel like usually if you're gonna raise the price of a product by 67% all of a sudden, you at least pretend to be offering customers something more than they were getting before ? https://t.co/GFdIkRa6Mk
@sawyermerritt
Sawyer Merritt on x
Twitter is increasing the price of Twitter Blue from $2.99 to $4.99 per month. That's a ridiculous price to just be able to customize your nav bar, read some ad free articles and uploaded 1080p 10 minute vids...🤦♂ ️ https://twitter.com/...
@film_girl
Christina Warren on x
I'm a Twitter Blue subscriber, partly b/c I wanted to give back to a site that has given me so much. But raising prices 40% for nothing without letting me turn off ads and with the negative changes Parag has made, I dunno. https://twitter.com/...
@jarango
Jorge Arango on x
I've been paying for Twitter Blue since it was announced, and haven't seen much value in it. I'd gladly pay more if they removed the ads and other junk cluttering the experience, but as it stands I don't think it's worth much more than the current price. https://www.theverge.com/…
@markgurman
Mark Gurman on x
There is absolutely nothing in Twitter Blue that should cost money. I pay for it to be able to customize the nav bar — something no other app charges for. The one exception is paying publications for ad-free articles, but I don't even think that should be a feature. https://twitt…
@mgsiegler
M.G. Siegler on x
Yes. And remove Spaces bar. https://twitter.com/...
@y_molodtsov
Yury Molodtsov on x
Twitter Blue still isn't available anywhere except in a few select regions. And I have no idea what exactly does it bring that can justify a $5 tag. I guess they'll just make TweetDeck a part of it and force all reporters and analysts to use it. https://twitter.com/...
@stuartbruce
@stuartbruce on x
I don't think Twitter Blue offers enough to make it worth $2.99, but if it was available in the UK I would give it ago. However, at $4.99 it's definitely not worth a try. https://twitter.com/...
@jangles
Neville Hobson on x
I've been itching to try #TwitterBlue but it's not available in the UK. If it were introduced now, I imagine the monthly price would be around £5. I think the itch will have to remain unscratched https://twitter.com/...
@markgurman
Mark Gurman on x
Should Twitter make money? Of course. But that's a different conversation. I don't think the current version of Blue and upselling with mostly useless features is the way to do it. Twitter is so indispensable that many people would pay simply for the service itself.
@ow
Owen Williams on x
i would pay this if there was a feature that hid all the spaces growth hacking forever https://twitter.com/...
@akindolu
@akindolu on x
Inflation everywhere you look. https://twitter.com/...
@keithedwards
Keith Edwards on x
Couldn't they have just DM'd us https://twitter.com/...
@davepell
Dave Pell on x
When social platforms really want to get in touch with users, they send an email. https://twitter.com/...
@davepell
Dave Pell on x
Who says Twitter can't iterate?! https://twitter.com/...