Pathmatics: over a third of Twitter's top 100 clients, including Mars and Jeep, as well as 14 of the top 50, haven't advertised on Twitter in the past two weeks
all in the name of some grade-school version of free speech — enables amplification of hate, incitement, the old twitter cesspool. Seth Abramson / @sethabramson : (MORE) Musk cannot afford to lose more advertisers. But he is. And he will continue to. Many people do not realize that the decision to reinstate Donald Trump was a Hail Mary to try to save the platform. Trump well knew that, and declined to be its savior. https://www.washingtonpost.com/ ... Aroon Deep / @aroondeep : Now for some actual numbers: one-third of Twitter advertisers have paused campaigns, per the Washington Post. https://www.washingtonpost.com/ ... Parker / @pt : It's time to brainstorm ideas for fun advertising campaigns we could run now that the CPM is dropping like a crypto token. Maybe with the contentID system broken we could rickroll literally everyone? Is that too basic? https://twitter.com/... @fly4dat : 1/ That's $140M/mo down the drain, assuming that the rest haven't decreased spending (instead of completely stopping), and of course others haven't increased spending heavily. Add $125M/mo interest payments. Musk has a hole of $265M/mo or $3.2B/yr to fill. https://twitter.com/... Alex Kantrowitz / @kantrowitz : Cheap ad inventory available on Twitter if you're interested https://twitter.com/... @albertocairo : Maybe, just maybe, allowing actual Nazis back into this platform isn't the wise move @elonmusk thought it was https://www.washingtonpost.com/ ... @cfishman : Twitter has lost one-third of its major advertisers since Musk took over three weeks ago. Remarkable since his debt payments are $100 million a month in new costs. (Yes you do save money slicing 5,000 people from the payroll — maybe $1 billion a year.) https://www.washingtonpost.com/ ... Ari Levy / @levynews : Is this free speech? Or anti-free speech? Key advertisers no longer are on Twitter - The Washington Post https://www.washingtonpost.com/ ... See also Mediagazer
@troyhunt “Go woke go broke” is a lie that racists tell themselves as they harm Black people and trans kids. “Go fash, lose cash” is what really happens. Brands don't want their products advertised next to racist memes, crypto spam, and other things Elon increased https://finance…
musk's 'content moderation rules haven't changed' bumps up against his own tweeting, which is now entangled with the brand. https://twitter.com/... https://twitter.com/...
It's time to brainstorm ideas for fun advertising campaigns we could run now that the CPM is dropping like a crypto token. Maybe with the contentID system broken we could rickroll literally everyone? Is that too basic? https://twitter.com/...
Twitter has lost one-third of its major advertisers since Musk took over three weeks ago. Remarkable since his debt payments are $100 million a month in new costs. (Yes you do save money slicing 5,000 people from the payroll — maybe $1 billion a year.) https://www.washingtonpost.…
1/ That's $140M/mo down the drain, assuming that the rest haven't decreased spending (instead of completely stopping), and of course others haven't increased spending heavily. Add $125M/mo interest payments. Musk has a hole of $265M/mo or $3.2B/yr to fill. https://twitter.com/...
my takeaway is not earth-shattering: twitter will become increasingly amenable to the kind of content that pushes people/advertisers away and — all in the name of some grade-school version of free speech — enables amplification of hate, incitement, the old twitter cesspool.
(MORE) Musk cannot afford to lose more advertisers. But he is. And he will continue to. Many people do not realize that the decision to reinstate Donald Trump was a Hail Mary to try to save the platform. Trump well knew that, and declined to be its savior. https://www.washingtonp…
More people of the political right are joining Twitter since Elon Musk's takeover. I'm puzzled by the departure of people from the political left. We should want to influence those with different views, not run from them. https://www.nytimes.com/...
Good detail in this well reported story. Elon's content moderation interest seemingly stops at the water's edge. He is focused on tipping the balance in these domestic culture wars to match his taste and beliefs. So critical civil rights issues around the world will be ignored. h…