Sources detail the twists and turns in Elon Musk's $44B Twitter takeover, starting in late March 2022, falling apart in July, and closing late on October 27
Watching @elonmusk + Co take over Twitter is like watching a business school case study on how to make money on the internet. Amazing that at some level it is so basic. Lesson one: charge your power users what they are willing to pay. 1/3
The youngest associate and paralegal at WLRK had the assignment of tracking and explaining Elon's most esoteric memes to the partners: https://www.ft.com/... https://twitter.com/...
Being rich is great because no matter what you do, there will always be people talking about how it's all part of your genius plan. https://twitter.com/...
The problem with this is that Twitter's “power users” are the product, not the customer, and are also absurdly small in number. There are 300K verified accounts among 450M users, but the number of accounts that actually frame discussion on any given topic is miniscule. https://tw…