Elon Musk takes over Twitter and fires several top executives, including CEO Parag Agrawal, CFO Ned Segal, and policy head Vijaya Gadde
Musk's $44 billion deal to acquire the social media company closed on Thursday night — Elon Musk became Twitter's owner late Thursday …
Washington Post
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Discussion
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@elonmusk
Elon Musk
on x
the bird is freed
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@davidfaber
David Faber
on x
Elon Musk is now in charge at Twitter. I'm told former CEO @paraga and CFO @nedsegal have left the company's HQ and will not be returning as the Musk era begins.
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@thierrybreton
Thierry Breton
on x
👋 @elonmusk In Europe, the bird will fly by our 🇪🇺 rules. #DSA https://twitter.com/...
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@cz_binance
@cz_binance
on x
Our intern says we wired the $500 million 2 days ago, probably just as I was being asked about Elon/Twitter. https://decrypt.co/...
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@techemails
@techemails
on x
Elon Musk texts Parag Agrawal April 7, 2022 https://twitter.com/...
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@mattzeitlin
Matthew Zeitlin
on x
parag agrawal secured the bag for his shareholders and got fired, they should build a statue of him in the shareholder value hall of fame
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@mmasnick
Mike Masnick
on x
People do not realize how much @vijaya did for free speech. Twitter is less of a free speech platform without her. https://twitter.com/...
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@beeple
@beeple
on x
TWITTER ACQUIRED ☑️ https://twitter.com/...
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@nedsegal
Ned Segal
on x
Thanks to the incredible work of thousands, we doubled audience & revenue, and affirmed our potential to inform and inspire conversations all around the world about news, sports, politics, music, entertainment, markets, and the rest... while driving $TWTR from ~$17 to $54.20.
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@binance
@binance
on x
gm twitter https://twitter.com/...
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@sifill_
Sherrilyn Ifill
on x
Imagine you're one of the Black employees who were brave enough to speak out abt racial discrimination at Tesla & join others in a class-action suit, & today you see the owner of that company swaggering as he takes over one of the most influential comms platforms in the country.
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@eliothiggins
Eliot Higgins
on x
A lack of self-regulation on Twitter will just increase the likelihood of government regulation of all social media, it's as simple as that.
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@sarthakgh
Sar Haribhakti
on x
Parag Agrawal will go down as one of the best CEOs to create the most shareholder value for a stagnating company in the shortest time possible after a series of CEOs and execs who now talk big game about their failed tenures
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@nedsegal
Ned Segal
on x
Thursday concluded 5 years @twitter. I'm grateful for the opportunity to have worked with such an incredible group of people building the world's town square for all of our stakeholders. The work isn't complete, but we made meaningful progress.
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@lkrauss1
Lawrence M. Krauss
on x
Now that @elonmusk is in charge I see the Twitter bots are being culled, or cancelling themselves. :)
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@anthony
Anthony DeRosa
on x
Mr. Musk has said his definition of success at Twitter would be reaching over a billion users in five to 10 years https://www.wsj.com/...
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@cwarzel
Charlie Warzel
on x
“You! You, Elon Musk, are addicted to Twitter. You're the asset. You just bought yourself for $44 billion dollars."https://t.co/lirXNyCGBO
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@alexhern
@alexhern
on x
Musk seems to view hate speech as a “people don't want to see this” problem, as opposed to a “people shouldn't be allowed to say this” problem. I can't work out how common that view is - it feels like there's a transatlantic difference, too
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@joshtpm
Josh Marshall
on x
Whatever else this guy just paid 44 billion for something worth about 12. So I'm going to get a laugh out of that.
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@cushbomb
Matt Christman
on x
The fact that there is no amount of money Elon Musk could spend to get hairplug that look good should be a hint to him that he ain't gonna live forever in the computer.
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@buzz
Buzz Andersen
on x
Looking forward to WordPress eventually buying Twitter for like $10 million.
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@jaredlholt
Jared Holt
on x
Hopelessly Twitter-addicted media person who has the app open 10 hours per day: “Ah shit, I guess this is it for me on Twitter”
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@byyourlogic
@byyourlogic
on x
funniest outcome I can think of is that everyone is presumes Elon is going to usher in a new era of twitter where you can post journalist AirTag locations and shit but it's just exactly the same except you have to celebrate Jiang Zemin Day because Tesla is seeking loans in China
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@rsarver
Ryan Sarver
on x
I'm disappointed to see people saying they are going to leave Twitter (the service) because @elonmusk takes over. We need a balanced discussion from parties on both sides of any topic. Not everything has to be polarized.
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@matthewstoller
Matt Stoller
on x
Musk won't be good for Twitter and he's in bed with the Chinese government, but it's hard not to enjoy him firing all of Twitter's moronic executives. https://twitter.com/...
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@film_girl
Chriscreama Warren
on x
Parag is going to have the record as one of the shortest and worst tenures at the helm of any public company, isn't he?
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@alwaleed_talal
@alwaleed_talal
on x
Dear friend “Chief Twit” @elonmusk Together all the way 🤝🏻 @Twitter https://twitter.com/... https://twitter.com/...
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@mmasnick
Mike Masnick
on x
@vijaya Being for free speech is not about creating memes. It means fighting in court and against governments for free speech. @vijaya did that over and over and over again.
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@pulte
@pulte
on x
Well, being an Executive at Twitter maybe controversial, they can sleep at night knowing that they got top dollar for the actual owners of Twitter (publicly traded). Without Elon's deal, stock would be down in the dumps. Good deals keep shareholders first and are a Win-Win. $twtr
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@jsnell
Jason Snell
on x
“On October 27, Parag Agrawal was asked to remove himself from his place of residence.” https://twitter.com/... https://twitter.com/...
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@advashutoshbjp
@advashutoshbjp
on x
BREAKING: Vijaya Gadde, woke head of Twitter legal policy, who arranged Twitter CEO's meet-up with JNU wokes, shadow banned Hindu accounts and suspended Donald Trump's account fired from Twitter by Elon Musk! Congratulations guys @elonmusk officially takes control of Twitter!🙌
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@ben_rosen
Ben Rosen
on x
Welcome to 𝗡𝗘𝗪 𝗧𝗪𝗜𝗧𝗧𝗘𝗥 When you receive 𝟰𝟮𝟬 𝗟𝗜𝗞𝗘𝗦 you will earn 𝟭 𝗠𝗨𝗦𝗞 𝗕𝗨𝗖𝗞. When you earn 𝟲𝟵 𝗠𝗨𝗦𝗞 𝗕𝗨𝗖𝗞𝗦 you can say 𝗔 𝗦𝗟𝗨𝗥
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@duolingo
@duolingo
on x
see y'all on tumblr https://twitter.com/...
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@xpangler
Todd Spangler
on x
Wedbush's Dan Ives in a research note today: “The $44 billion price tag for Twitter will go down as one of the most overpaid tech acquisitions in the history of M&A deals on the Street in our opinion.” He estimates its fair value is more in the ballpark of ~$25 billion
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@klonick
Kate Klonick
on x
At its peak in 2000, AOL had ~20M users. At its peak in 2008, MySpace had ~115M users. Twitter currently has ~400M users. Even though it's just 1/10 of Facebook and TikTok, make no mistake that this will have a huge impact.
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@anarchonion
@anarchonion
on x
“i'm gonna leave twitter” this, “i cant stay on here” that...🙄 y'all are weak. I intend to lose this man every single cent of his investment https://twitter.com/...
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@pkedrosky
Paul Kedrosky
on x
Given the wreckage out there, Twitter forcing Elon to buy it for an indefensible $54.20—it probably would be trading at, like, $12 now—will likely turn out to have been the best business decision current TWTR management ever made.
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@jxcksweeney
Jack Sweeney
on x
Elon has officially taken over @Twitter. Now the question is will @ElonJet be kicked off?
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@esqueer_
Alejandra Caraballo
on x
Now would be a good time to have a head of trust and safety to manage the influx of nazi trolls coming on to Twitter. Oh right, Elon just fired her. Expect this place to devolve into a cess pit over the coming weeks.
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@mattyglesias
Matthew Yglesias
on x
The Musk acquisition going through is first and foremost a win for the rule of law and the integrity of the American financial system. A deal's a deal. https://twitter.com/...
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@biz
Biz Stone
on x
Thank you to @paraga, @vijaya, and @nedsegal for the collective contribution to Twitter. Massive talents, all, and beautiful humans each!
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@petestrzok
Peter Strzok
on x
A reminder: - Your DMs are not encrypted - Tweets you send/forward in email, text, Signal, etc have a tag linking them to your account (which you can delete) - Hostile foreign nations and non-state actors could give a damn about terms of service Don't leave. But be smart.
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@davemilbo
David Milner
on x
Elon Musk owning twitter means there's an above zero chance one day he shuts the whole thing down because someone dunked on him too hard, and we can all aspire to be the person that ends the misery
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@rep …
Rep. Marjorie Taylor Greene🇺🇸
on x
FREEDOM OF SPEECH!!!!
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@jennaellisesq
@jennaellisesq
on x
Elon owns Twitter. 🔥
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@repboebert
Rep. Lauren Boebert
on x
@elonmusk The bird is free, now free the GOAT. @realDonaldTrump
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@hsouthwellfe
Hazel Southwell
on x
the important thing about Elon buying twitter is we all have to act like Tumblr after Yahoo bought it. devalue this platform. make it much worse. stop “driving engagement” and start depression posting. block every promoted tweet. we can do this.
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@growing_daniel
Daniel
on x
PATRIOTS IN CONTROL https://twitter.com/...
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@vilile
Vili Lehdonvirta
on x
Now that Musk is running Twitter, people are looking for alternatives. Unfortunately federated (decentralized) networks like Mastodon seem unlikely to be the answer. This thread illustrates some of the basic problems: cost, collective action problems, fragmentation. Also... https…
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@film_girl
Chriscreama Warren
on x
Lol. All the Parag defenders are hilarious. Every single person I have talked to who has worked with him has said without exception that he is a terrible leader. Might be a good engineer. No clue. But a terrible leader. There was a talent drain before Elon.
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@paulg
Paul Graham
on x
This may not be the most important problem facing Twitter, but it will be an early, visible test of Elon's effectiveness. Can he stop the crypto spammers? https://twitter.com/...
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@jason_kint
Jason Kint
on x
Losing her was an incredibly bad move for leadership and democracy. CEO and CFO... I get it. But she was a hero for civil society. https://twitter.com/...
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@lizzadwoskin
Elizabeth Dwoskin
on x
ICYMI this new deet from our scoop on Elon buying Twitter tonight: Twitter was planning mass layoffs to start just THREE DAYS after Musk bought the company. They were literally saved by the bell. Musk was their golden ticket! https://www.washingtonpost.com/ ...
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@backlon
Dieter Bohn
on x
If he fixes it up just a little and then sells it super quick I guess that will be ... flipping the bird https://twitter.com/...
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@pwnallthethings
@pwnallthethings
on x
Anyway, here's to Twitter-Aol-Time-Warner corp. Curious to see how much of the house still stands when it gets there.
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@campuscodi
Catalin Cimpanu
on x
lol... Twitter today is just crypto-spam accounts threatening to kill anyone saying anything bad about Musk, Nazi symbols and penis pics in all the popular topics, and RT links everywhere Holy cow, this is imploding faster than I EVER expected 🤣
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@megan
Megan McCarthy
on x
It's not over until the Fail Whale returns
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@snowden
Edward Snowden
on x
This is going to cause controversy, but platform censorship had clearly gone too far. Content moderation should be an individual decision, not a corporate prison. Let people make their own choices—and not just on Twitter. https://twitter.com/...
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@maxkennerly
Max Kennerly
on x
Firing the whole C-suite isn't surprising; the premise of any leveraged buyout is a belief the company is seriously mismanaged. But there are indeed very serious risks of harm to others if he slashes too deep too quickly. Chesterton's fence and all that. https://twitter.com/...
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@bondhack
Robert Smith
on x
Congratulations to Twitter's new temporary owner Elon Musk! 🎉 https://twitter.com/...
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@ashcryptoreal
@ashcryptoreal
on x
CZ owns a part of twitter as well Binance invested $500 million in the elon musk deal.
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@paulg
Paul Graham
on x
One advantage Elon has, as a “new broom,” is that it doesn't reflect badly on him if Twitter's usage stats take a hit from suppressing fake accounts, but merely reflects badly on the previous management (which everyone already suspects in this department).
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@karaswisher
Kara Swisher
on x
Truth. @paraga may be a fired ceo but he lifted Elon's wallet on the way out for shareholders. https://twitter.com/...
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@keemstar
@keemstar
on x
Elon Musk is removing life time suspensions on Twitter! Trump , Alex Jones , Andrew Tate , Leafy & Jayln will be returning. #DramaAlert
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@paulmozur
@paulmozur
on x
Musk says he is committed to free speech and has said he wants to clean up bot networks. But he is conflicted on China with Tesla. Will be worth it to watch closely the state-affiliated media tags and China disinfo investigations in the coming months. We'll see if either survive.
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@pwnallthethings
@pwnallthethings
on x
Fwiw, my guess is that Twitter becomes a mess for a year, Elon gets bored, hands off to another CEO, and then eventually tries to sell it off again to recover some of his money from it a year or two from now
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@0xfoobar
@0xfoobar
on x
parag's gone, we can shill crypto coins and use nft pfps now
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@davidakaye
David Kaye
on x
as elon decapitates the twitter team jack built, my mind went to this hollow thread https://twitter.com/...
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@wajahatali
Wajahat Ali
on x
Bad for democracy. Great for white nationalists, trolls and hate-mongers. Stick around and don't cede the space. https://www.washingtonpost.com/ ...
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@functi0nzer0
Laurence
on x
I was laid off by Twitter today. I'm an algorithmicist and psychological operations specialist looking to possibly transition into nation-state level disinformation broadcasting roles. Please DM me if you have any leads!
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@noahpinion
@noahpinion
on x
Elon should move Twitter HQ to Oakland
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@itguy1959
@itguy1959
on x
The “head of safety” was fired from Twitter. The world is a better place. https://twitter.com/...
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@noahpinion
@noahpinion
on x
After Gamergate, everyone who ran Twitter saw what the quote-tweet had turned this platform into. And yet they kept it, because they knew it was their money-maker. Twitter as a video game where you get clout for hate was the only way they knew how to get rich.
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@kantrowitz
Alex Kantrowitz
on x
With Elon in charge of Twitter, do republicans drop the push to repeal section 230? The social media censorship line seems to be toast as well.
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@silvermanjacob
Jacob Silverman
on x
Just want everyone to keep in mind that the old Twitter regime was really bad — just ask Saudi users. The new regime will find new forms of failure, innovated upon by Elon's crack team of five Joe Rogan knockoffs. (Also, DMs were never secure but especially not now.)
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@elonmusk
Elon Musk
on x
🎶 let the good times roll 🎶
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@nxthompson
@nxthompson
on x
Weigh these three things: 1) Musk's ideas seem likely to make the problems here worse 2) Musk's understanding of the business appears surprisingly shallow 3) Musk has as good a track record of anyone of his generation of creating value. 3 might well matter more than 1&2
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@noahpinion
@noahpinion
on x
I hope Elon taking over Twitter will mean at least a few negative consequences for the people who turned our whole society into a clout-chasing hate-fest.
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@catturd2
@catturd2
on x
Report ... day one of @elonmusk owning Twitter. I'll be doing this every day to see if anything changes. As of now, I'm still Shadowbanned, ghostbanned, searchbanned, and Twitter removed 1200 followers today - as usual. Nothing has changed - I'll report again tomorrow.
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@elonmusk
Elon Musk
on x
@catturd2 I will be digging in more today
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@donie
Donie O'Sullivan
on x
Notable accounts “permanently” banned over the years: @realdonaldtrump @mtgreenee @infowars @realalexjones @Nero (Milo Yiannopoulos) @therealgeorgez (George Zimmerman)
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@chrisjbakke
Chris Bakke
on x
Elon: if you don't give your all to Twitter, you're fired Also Elon: I am the CEO of 6 companies
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@sherman4949
Alex Sherman
on x
Twitter ditched a CEO who already had one other CEO job to get one who already has three other CEO jobs. https://www.bloomberg.com/...
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@laurenboebert
Lauren Boebert
on x
Congratulations, @elonmusk! Now please bring back America's most trusted news source. @TheBabylonBee
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@danielmcfadin
Daniel McFadin
on x
Less than two weeks before the midterms. I can only guess whose about to be given a new lease on Twitter life. https://twitter.com/...
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@chrisjbakke
Chris Bakke
on x
BREAKING: Car salesman spends $44B to bring a conservative Christian satirical news site back to the world's 11th most popular social media platform.
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@katie_roof
Katie Roof
on x
Now that the deal has closed, source says Musk is expected to be Twitter CEO for a while https://twitter.com/...
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@davidmackau
David Mack
on x
omg https://www.buzzfeednews.com/ ... https://twitter.com/...
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@danprimack
Dan Primack
on x
First SEC filing comes from Twitter. Notification of listing removal. https://www.sec.gov/...
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@carnage4life
Dare Obasanjo
on x
Twitter employees are getting cash for their stock at a price that is +25% YTD. This is the best performance by a big tech stock this year. They should be singing Elon Musk's praises instead of writing angry open letters. https://t.co/auvpi8tQqX https://t.co/WgQwuBWyyb
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@edludlow
Ed Ludlow
on x
Update to $TWTR status on @TheTerminal “acquired by private investor” Someone frame this. https://twitter.com/...
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@oothoon
@oothoon
on x
“Unlike publicly traded companies, privately held firms do not have to make quarterly public disclosures about their performance. They are also subject to less regulatory scrutiny and can be more tightly controlled by an owner.” https://www.nytimes.com/...
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@soutikbbc
Soutik Biswas
on x
✅Musk will face pressure from banks that lent him $12.5bn for the deal to begin repaying debt. ✅Musk borrowed $7.1bn from equity investors. He may face pressure from them who might want him to take Twitter public so they can recoup their investment. https://www.nytimes.com/...
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@jeffjarvis
Jeff Jarvis
on x
No, NYT, he's not “cleaning house.” He is purging the company of responsible adults with expertise and experience. Be careful of your words. How Twitter Will Change as a Private Company https://www.nytimes.com/... https://twitter.com/...
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@jolyonmaugham
Jo Maugham
on x
Might an unlisted Twitter care less about user growth and so be more ready to take action against bots? I'm not a natural Dr Pangloss when it comes to private takeovers of town squares but there is an optimistic take...
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@igb
@igb
on x
Imagine having to explain to Elon that a monad is just a monoid in the category of endofunctors. https://twitter.com/...
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@sawyermerritt
Sawyer Merritt
on x
BREAKING: Banks have started to send $13 billion in cash backing Elon Musk's takeover of Twitter. https://www.wsj.com/...
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@schachin
Kristine Schachinger
on x
#DeathOfTwitter this is the saddest day in my recent memory. This has been an important platform and now it will be destroyed. I am open to creating a new one. I hope people will join us when we find it. https://twitter.com/...
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@jckarter
Joe Groff
on x
Since he fires entire teams and rehires them from scratch so often, are the engineers in question even done assessing TesIa's code https://twitter.com/...
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@rustybrick
Barry Schwartz
on x
It's done. https://twitter.com/...
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@wongmjane
Jane Manchun Wong
on x
So that's why there aren't new hidden Twitter features today https://twitter.com/...
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@levie
Aaron Levie
on x
Strange it seems it only lets me tweet about Tesla and Mars right now.
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@lawrencehurley
Lawrence Hurley
on x
My hot take is that nothing much will change, but we'll see https://twitter.com/...
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@ross
Ross Mayfield
on x
Here comes the Fail Whale... https://twitter.com/...
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@vaniilaessence
Edgar Allan Poeha
on x
Parag Agarwal fired as Twitter grandmaster the same week as Rishi Sunak becoming overlord of the British people to restore balance in universe where only a very specific number of Indian origin people can weild power at ang given time
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@sandeep_pt
Sandeep Manudhane
on x
Parag Agrawal actually dragged the world's richest man to Court, made him eat his own words, to finally pay up and do the deal, and in the process made at least $ 40 m for himself. Parag >>> Elon
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@gaberivera
Gabe Rivera
on x
the Golden Paragchute https://twitter.com/...
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@jackalltogether
Jack
on x
Parag Agrawal got into a legal showdown with the richest man on earth, embarrassed him so badly he completely folded, then as a reward gets bought out of all his equity at the highest conceivable valuation and *doesn't have to run twitter any more*
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@jcoviedo6
JC Oviedo
on x
Well earned https://twitter.com/...
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@hayekmg
@hayekmg
on x
Three of @Twitter Inc.'s top executives who were said to be fired after @ElonMusk completed his takeover are poised to collect more than $100 million in severance and payouts of previously granted equity awards. By @MelinAnders @business | #Twitter #SM https://www.bloomberg.com/.…
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@tanayj
Tanay Jaipuria
on x
Since Parag took over Twitter 11 months ago, Twitter's stock is up 22% while the S&P is down 16%. He'll also reportedly receive a severance of ~$42M. Job well done I guess🤷♂️
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@shiringhaffary
Shirin Ghaffary
on x
Parag Agrawal, CEO of Twitter for less than a year, is expected to receive $42 mil in severance. Hearing criticism from some Twitter employees who feel he stayed quiet and didn't do enough to lead the company thru the Elon deal chaos.
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@alexhern
@alexhern
on x
Parag Agrawal was hired by Twitter as a software engineer in 2011. https://twitter.com/...
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@amberkanwar
Amber Kanwar
on x
Wedbush on Twitter deal: Says it will go down as one of the most overpaid tech acquisitions in history $TWTR #NotableCall https://twitter.com/...
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@vermontgmg
Garrett M. Graff
on x
Hard to think that anyone made a better deal this year than Twitter execs and shareholders; they sold Twitter for $44 billion on the day that Facebook's market cap was just $263B. Twitter's revenue last year? $5B. Facebook's? $117B.
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@carlquintanilla
Carl Quintanilla
on x
“.. Twitter's shares doubled during its tenure as a listed company, equal to an 8.4% growth a year. That's lower than the S&P 500 Index's 11% annual return and Nasdaq 100 Index's 15% climb.” @business $TWTR https://www.bloomberg.com/...
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@elonmusk
Elon Musk
on x
Dear Twitter Advertisers https://twitter.com/...
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@esqueer_
Alejandra Caraballo
on x
We're off to quite a start with groyper Nazi trolls feeling explicitly emboldened by Elon to threaten murder and use racist, anti Semitic, and homophobic slurs. I'm sure the advertisers are going to love having their ads next to this. https://twitter.com/...
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@sep
Sarah Personette
on x
Had a great discussion with @elonmusk last evening! Our continued commitment to brand safety for advertisers remains unchanged. Looking forward to the future! https://twitter.com/...
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@theonion
@theonion
on x
Elon Musk To Cut Twitter Staff To Single Devoted Hunchback Who Laughs Hysterically At All Of Boss's Genius Tweets https://www.theonion.com/... https://twitter.com/...
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@ndrew_lawrence
Andrew Lawrence
on x
like 3 hours after tweeting this he announces that nazis are allowed back and im no marketing genius but i personally wouldnt want my brand appearing next to swastikas https://twitter.com/...
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@esqueer_
Alejandra Caraballo
on x
I think this tips their hand to the biggest threat to Twitter now, advertiser flight. Civil rights and anti-hate speech orgs need to put immense pressure on digital advertisers to ensure that meaningful moderations stays in place. Advertisers don't want ads next to hate speech. h…
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@jamesfourm
Jay McKenzie
on x
I know Elon has to pretend like he's excited about acquiring the company he doesn't really want, but he's in for a lot of problems like this with no easy solutions. https://twitter.com/...
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@oneunderscore__
Ben Collins
on x
Brand safety for advertisers! How about them users though? https://twitter.com/...
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@beccalew
Becca Lewis
on x
It's so funny the minute any of these guys actually become responsible for ad $$$ the line goes from “free speech always!!!” to “well obviously there has to be some moderation” https://twitter.com/...
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@buzz
Buzz Andersen
on x
Yes. It's hard to think of a similarly successful product whose creators have historically had less fundamental understanding of their own creation. https://twitter.com/...
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@taylorlorenz
Taylor Lorenz
on x
Advertisers are going to bounce so quick https://twitter.com/...
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@elonmusk
Elon Musk
on x
Entering Twitter HQ - let that sink in! https://t.co/D68z4K2wq7
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@walterisaacson
Walter Isaacson
on x
At Twitter headquarters' coffee bar, @elonmusk https://twitter.com/...
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@jtcrombie
James Crombie
on x
Facebook's worth less than Home Depot https://twitter.com/...
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@compilesandruns
Stephanie Guevara
on x
Hey @elonmusk thanks for visiting @TwitterSF. Hope you enjoyed your coffee at The Perch! Just one question: was it fun to look at the faces of the people you said you'd be laying off?
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@cz_binance
@cz_binance
on x
Elon looks younger in this video than in the previous ones. What did he do? https://twitter.com/...
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@briannawu
Brianna Wu
on x
Lord knows I don't like Zuckerberg, but I see this and think of all my friends who work at Facebook and a sizable portion of their pay comes from stock. This trend is going to devastate Facebook long-term. Going to be harder to attract talent and keep talent. https://twitter.com/…