Netflix says Basic with Ads will cost $6.99/month in the US and debut on November 3 in 12 countries, offering most titles, at up to 720p, and without downloads
Basic with Ads Firstpost Tech : Netflix set to launch its ad-supported tier on November 3, check pricing, ad frequency and other details Mitaksh / MediaNama : Netflix announces ad-supported plan in 12 countries sans India from November Digit : Netflix will launch a Basic Plan with Ads in November At 699 in the US David Becker / Appleosophy : Ad version of Netflix to cost $6.99 a month and launch in November Parm Mann / Club386 : Netflix launches £4.99 Basic with Ads tier amid cost-of-living crisis Oviya Priyadharshini / Fossbytes : Netflix Confirms Ad Tier Launch In November: Here's Everything You Need To Know Hannah Cowton / Tech Advisor : Netflix's ad-supported tier arrives next month and costs $6.99/£4.99 Hadlee Simons / Android Authority : Poll: Would you pay $6.99/month for Netflix with ads? Greg Peters / About Netflix : Netflix Starting From $6.99 a Month Maggie Tillman / Pocket-lint : How to switch to Netflix's cheaper ad plan Eric Benjamin Seufert / Mobile Dev Memo : Can Netflix's ad tier be ARPU-neutral? Sriansh / iPhone Hacks : Netflix ‘Basic With Ads’ Plan Announced for $6.99 Per Month Marvin / Digital gefesselt : Deine Kaffeepause vom 14.10.2022 Ashwin / gHacks Technology News : Netflix Basic with Ads is launching in November, will cost $6.99 per month Henry T. Casey / Tom's Guide : I'm not touching Netflix with ads — here's why Priya Singh / BGR India : Netflix announces its cheaper ‘Basic with Ads’ plan for users with advertisements Matt Swider / The Shortcut : Netflix Basic with Ads launches November 3 for $6.99 a month and 85% to 95% of the content Lucas Shaw / Australian Financial Review : Netflix to launch cheaper $7 monthly plan - with ads GSMArena.com : Netflix ad-supported tier coming to 12 countries next month Marketing Dive : Netflix's ad tier is barebones at launch, but cheaper than Disney's for viewers Joe Wituschek / iMore : Netflix reveals Basic with Ads, its long-awaited ad-supported plan Alex Sherman / CNBC : Netflix will charge $6.99 a month for new ad-supported plan starting Nov. 3 in U.S. Ani / Livemint : Netflix announces new ad-supported tier launch date Tyler Lee / Phandroid : Netflix with ads will be launching next month for $6.99 Geoff Desreumaux / WeRSM : Netflix Will Launch Its New Ad Tier on November 3 Sabrina Ortiz / ZDNet : Want to pay less for Netflix? Now you can, but with ads Asma Hussain / iThinkDifferent : Netflix announces new $6.99/month ad-supported tier Dzhoro Ivanov / PhoneArena : Netflix announces new ad-supported plan Daniel Sims / TechSpot : Netflix ad-supported tier starts November 3, undercutting Disney+ at $7 a month Sam Gutelle / Tubefilter : Netflix's $6.99 ad-supported tier is launching on November 3 Elias Saba / AFTVnews : Netflix announces new ad-supported plan for $6.99 per month A.K Rahming / Gameranx : Netflix will launch its basic, $6.99 tier in November Ashley Ahn / NPR : Netflix will roll out a cheaper plan with ads for $6.99 per month in November Christian Zibreg / iDownloadBlog.com : Netflix with ads launches in November for $7/month, restricting resolution to 720p Mashable : Netflix has ads and the golden era of streaming is over GovTech : Why would you want Netflix with ads? — Answer: Because it's cheaper. Tweets: Tim Baysinger / @tim_bays : Big with midterms right around the corner: Netflix will not accept political ads https://twitter.com/... Paul Tassi / @paultassi : Cool I was just thinking I wanted a blurrier, ad-filled version of Netflix that's missing content https://twitter.com/... Brian Roemmele / @brianroemmele : As I said in 2009 of the great subscription boom that took over Silicon Valley in the 2010s, the great arc of history always shows this is a peak cycle where it breaks down to the need to commercial advertising to sustain growth after the fatigue sets in. Netflix is here. https://twitter.com/... Alex Fitzpatrick / @alexjamesfitz : I was thinking about cancelling Netflix, but I'll probably switch to this instead. Assume that's probably the idea here. https://twitter.com/... @amethyst_roo : Lol, a fiver a month for 720p with ads. Please just go back to DVDs at that point https://twitter.com/... Scott Gustin / @scottgustin : NEW: Netflix will offer an ad-supported tier priced at $6.99 month called “Basic with Ads.” The ad-supported subscription will be $1/month cheaper than Disney+ w/ ads. Netflix says you can expect 5 mins. of ads for every 1 hour of content, per @nytimes. https://www.nytimes.com/... Venkat Ananth / @venkatananth : long, but worth reading this @Lucas_Shaw piece on netflix's coming challenges in a highly competitive streaming market. https://www.bloomberg.com/... @netflix : Enjoy your Netflix experience exactly as it is today? Great! Nothing about the way you watch Netflix is going to change. From November, Netflix will be available from $6.99 a month. Basic with Ads, Netflix's new lower priced ad-supported plan. https://about.netflix.com/... Benjamin Mayo / @bzamayo : Alongside the ads tier announcement, Netflix today upgraded the Basic ($9.99/mo) plan video quality from 480p to 720p. This is as momentous as if Apple increased the 5GB free iCloud storage. Eric Seufert / @eric_seufert : 2/ In order to yield $3 in ad revenue per user per month to achieve ARPU neutrality, Netflix must generate 45 ad views per user per month, or 1.5 per day. Are current users — those comfortable with the $9.99+ price point — likely to make that tradeoff? https://twitter.com/... @teneikaask_you : Ads will appear whenever a show or movie is started and be in between playtime. Very similar to Hulu. Ads are tailored based on the genre of the show or movie as well. https://about.netflix.com/... Rory Johnston / @rory_johnston : Next Netflix is going to announce a dedicated wire that comes from outside the house and plugs directly into your TV, giving you a direct feed without the worry of bandwidth limitations. Call it Cabl. https://twitter.com/... Alex Sherman / @sherman4949 : Big Netflix news: Ad tier will be $6.99 in the US, launching Nov. 3. That's lower than Disney+ and Hulu, whose ad tiers will be $7.99 per month. All the details here: https://www.cnbc.com/... Eric Seufert / @eric_seufert : How could the ARPU accounting on the switch from ad-free to ad-supported *possibly* be “neutral to positive”? https://twitter.com/... Steve Kovach / @stevekovach : I asked Netflix execs if they'll be sharing show ratings directly with advertisers and got a “something something something nielsen something something more to share later” non answer before they muted my line on the conference call. https://www.cnbc.com/... Alex Sherman / @sherman4949 : Other details: *Ad tier will launch in 12 countries to begin with *ARPU is “neutral to positive” for every customer who switches from ad-free basic to ad-supported basic *Commercials will be 15 to 30 seconds *Netflix content will be Nielsen rated https://twitter.com/... Lee Edwards / @terronk : Kinda bullish on Netflix ads since they'll be mostly displayed on a platform (TV) that Apple doesn't control and therefore can't hoodwink everyone into letting them capture all the ad revenue from competitors excused by a disingenuous argument about privacy. https://twitter.com/... Patrick Coffee / @patrickcoffee : “Netflix is offering advertisers the ability to target ads broadly based on country and genres like romance, science fiction and action, and letting brands opt out of advertising alongside sexual or graphically violent content, the company said.” https://twitter.com/... Nicole Sperling / @nicsperling : Netflix to Offer Cheaper Ad Option Beginning Nov. 3. Charging $6.99—a $1 less than Disney's plan. https://www.nytimes.com/... Jim Waterson / @jimwaterson : Netflix with ads will be available at £4.99 a month from next month. (I wonder how many people who won't pay at the moment will be tempted to sign up by this lower priced inferior product rather than just... break the T&Cs and find a login to share.) https://www.theguardian.com/ ... Artem Russakovskii / @artemr : Netflix with Ads will only come as a variant of the Basic plan. Which means no downloads and 720p max. $6.99/mo. 4-5 minutes of advertising per hour on average. Why not bring ads to all tiers, including 4K @netflix? https://about.netflix.com/... Jared Newman / @onejarednewman : Disney using ad tier as cover for price hikes. Netflix using it to bring prices down (for now). https://twitter.com/... Tom Warren / @tomwarren : can't wait to pay $6.99 for Netflix streaming at 720p with ads that are probably 4K 😵💫 https://twitter.com/... Jared Petty / @pettycommajared : TV: Free with ads, beamed through space. Netflix: Pay your ISP then pay us then watch commercials and also there's a show in there somewhere. https://twitter.com/... Sean Baker / @lilfilm : $7 to watch television. Sorry but any streamer with ads should be free. https://twitter.com/... Jared Newman / @onejarednewman : - A savings of $3/mo over ad-free. - 720p, single stream only, apparently no option to upgrade with ads. - Basic ad-free getting bumped to 720p at no charge. 🤔 https://about.netflix.com/... Tom Warren / @tomwarren : Netflix's new ad tier is launching next month for $6.99 per month. It will be available in 12 markets, including the US, UK, France, and Germany on November 3rd with up to 720p streams. Details here: https://www.theverge.com/... https://twitter.com/... See also Mediagazer
Context & Ripple Effects
Reporting had already outlined Netflix’s likely ad-tier range and launch in several markets; the confirmed $6.99 price lands at the bottom of that previously reported $7-to-$9 range. Disney had also set a nearby competitive reference point with its $7.99 Disney+ ad tier.
The launch is more than a low-price option because Netflix later removed its ad-free Basic tier for new and returning members in the US and UK, showing how an ads plan can become the entry-level path rather than a parallel choice.
First-order effects
- US subscribers gain a $6.99 Netflix entry tier on November 3, trading downloads and higher resolution for access to most of the catalog with advertising.
- Netflix adds an advertising-funded subscription product across 12 countries, creating a lower-priced acquisition route while preserving feature limits between tiers.
Second-order effects
- Disney’s $7.99 ad-supported offer faces a Netflix plan priced $1 lower, increasing pressure to distinguish on catalog, product features, or advertising experience rather than entry price alone.
- Netflix’s missing downloads and 720p ceiling make tier design central: the company can target price-sensitive members without making the ad-supported plan a full substitute for higher-priced plans.
Third-order effects
- Netflix’s subsequent retirement of ad-free Basic in markets with advertising plans points to streaming bundles reorganizing around a two-part entry choice: accept ads or pay more for ad-free access.
- If rivals follow the same path, the low-end streaming market shifts from ad-free discount tiers toward ad-supported defaults, making advertising inventory part of subscription economics.
The trend: Subscription video services are turning ad-supported plans from optional discounts into the primary low-cost tier while using feature limits to segment viewers.