How Apple, Amazon, and Google are trying to win live sports streaming rights by persuading skeptical leagues to switch from traditional TV and cable networks
but not on your TV Tim Baysinger / Axios : Google makes NFL Sunday Ticket a three-way race Mike Florio / NBCSports.com : Report: Google has made a bid for Sunday Ticket Jose Montes de Oca / Newslit Daily : 🏈 Why Big Tech Is Making a Big Play for Live Sports Transistori : Sosiaalisen median yhtiöt alavireisiä pörssissä Matt Tamanini / The Streamable : Google Reportedly Enters Bidding for NFL Sunday Ticket; Could Out-of-Market Games Air on YouTube in 2023? Tweets: Mike Shields / @digitalshields : Good point in this post on tech going after live sports. It's annoying to put on a yankee game via Amazon or Apple's app and not being able to just flip around like you're used to https://www.nytimes.com/... Jason Kint / @jason_kint : exactly. these three points have long been discounted in the press and valley as the tech disruption is rightly a sexy story. The reality is each of them carry considerable risk to sports leagues as any declines in fan avidity can cost much, much more long term. #MyOldJob https://twitter.com/... https://twitter.com/... @richlightshed : Iger staying visible in retirement “It's hard when you're competing with entities that aren't playing by the same financial rules,said Bob Iger, the former Disney chief executive and chairman, which controls ESPN, referring to tech companies' bankroll.” https://www.nytimes.com/... @jacobfeldman4 : Unlike with music streaming or online retail, Silicon Valley has yet to clearly demonstrate why its version of sports broadcasting would be better for fans than what NBC or ESPN could offer. Where is our ‘1000 songs in your pocket’ or ‘two-day shipping’? https://www.nytimes.com/... https://twitter.com/... @richlightshed : We continue to believe @AppleTVPlus is winning #SundayTicket rights @NFL $AAPL https://twitter.com/... Daniel Kaplan / @kaplansportsbiz : YouTube joins the Sunday Ticket race, @nytimes reports https://www.nytimes.com/... @tvgrimreaper : Wake me when a digital only company wins a US sports rights package that the traditional linear TV businesses *wanted*. https://www.nytimes.com/... Hal Singer / @halsinger : My point: Regulators should intervene in long-term exclusive contracts involving must-have inputs. By sitting idly by the last time these rights were up for bid, the agencies effectively locked in an outmoded distribution technology (cable tv). Hal Singer / @halsinger : Yes in this case, my sympathies are with Apple and Amazon, invading cable's fiefdom. Sorry if that offends anyone. Hal Singer / @halsinger : Great piece on how Big Tech is making a play for live sports, but make sure you get to the takeaway near the end. Long-term exclusive contracts are a hell of a barrier. I'd put the Sunday Ticket in the “tertiary packages” category. https://www.nytimes.com/... https://www.nytimes.com/... https://twitter.com/... Tripp Mickle / @trippmickle : Barbarians are at the gate. Tech is coming for live sports and willing to write big checks to boost Apple TV+ & Amazon Prime. Latest twist: Google bid for NFL Sunday Ticket, but Apple is considered the frontrunner. w/ @kevinmdraper and @BenMullin https://www.nytimes.com/... Patrick Crakes / @aquinas82nd : The value & utility of Sunday Ticket has evolved. The NFL's challenge in closing a deal is a tell. Learning of yet another bid that can't win the rights outright (Google) gives insight into where NFL is at matching what it wants to get vs. what's being offered. We'll see.. https://twitter.com/... @sportstvratings : It amuses me that a story headlined “Why Big Tech is Making a Big Play for Live Sports” holds back the sentence “The National Basketball Association will be the first major test of the new competitive landscape.” until the *twenty-ninth* paragraph. https://www.nytimes.com/... Ben Mullin / @benmullin : Some news in here: YouTube is also in the hunt for Sunday Ticket https://www.nytimes.com/... See also Mediagazer