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Chronicles

The story behind the story

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Meta says Instagram is testing a change with select users that turns video posts into Reels, as part of “efforts to simplify and improve the video experience”

Instagram is testing a change that turns video posts into Reels, the company confirmed to TechCrunch.

TechCrunch Aisha Malik

Discussion

  • @mattnavarra Matt Navarra on x
    Instagram is now making EVERY video a Reel h/t @ChristinaSBG https://twitter.com/...
  • @camp1015 Casey on x
    I'm convinced Meta executives wake up everyday and decide new ways to make their platforms less user friendly. https://twitter.com/...
  • @christinasbg Christina Jovanna Olivarez on x
    Well this is interesting. I'm assuming @instagram is finally going to consolidate video post and now make every video into a REEL. I was about to upload a static video post I created on Canva to one of my accounts and just got this notification. @MattNavarra https://twitter.com/.…
  • @justin_ling Justin Ling on x
    Ah, yes, Facebook Reels, the thing that everybody loves and are desperate to have monetized. https://twitter.com/...
  • @ruebeshbhai @ruebeshbhai on x
    Instagram's new update sucks.
  • @seyitaylor @seyitaylor on x
    the tiktokification of instagram continues. https://twitter.com/...
  • @jeeveswilliams @jeeveswilliams on x
    what 😐 so you literally can't upload non-9:16 formats anymore? if you do they'll just get letterboxed into the vertical format? that's wild. https://twitter.com/...
  • @officalratskinz @officalratskinz on x
    I'm about to delete @instagram! The new update feed is horrible. Nobody asked for a change! I use Instagram everyday and now I can't even work it. Please bring back the old feed.
  • @michaelmiraflor @michaelmiraflor on x
    Feels like IG Stories is now a quiet escape from my chaotic main feed which feels like random Times Square now (vs the other way around). There is like, zero actual photography. I now feel the need to unfollow a ton of accounts to get control back. Big woof.
  • @bookseeb_ Michael on x
    this new instagram “immersive” feed has gotta be one of the worst updates to an app i have ever seen lol
  • @kantrowitz Alex Kantrowitz on x
    The new Instagram update. Wow. It looks like crappy TikTok.
  • @michaelmiraflor @michaelmiraflor on x
    My IG finally updated and most of the in-feed posts are... Reels? Even the photos are now mostly giant 9:16 (same size as IG Stories) or 3:4 ratio? Almost no influencer-type content. Just feels super random and chaotic. I dunno, man.
  • @daveleeft Dave Lee on x
    Remember this next earnings when Mark Zuckerberg talks about how the number of Reels went up a lot... https://twitter.com/...