Snap stock drops 40%+ after Evan Spiegel warns employees the company will miss its Q2 revenue and earnings targets and plans to slow hiring
- Snap will miss its own targets for revenue and adjusted earnings in the current quarter, CEO Evan Speigel warned on Monday in a note to employees.
CNBCKif Leswing
Context & Ripple Effects
Snap had already become a cautionary example for unprofitable IPO-bound tech after its 2017 earnings-driven stock decline. The current-quarter warning extends that earlier pattern from a reported miss to management’s own revised operating outlook.
Related coverage shows the pressure did not end with the warning: the subsequent Q2 results missed expectations, while Spiegel later sought ad-product growth through inbox and Snap Map tests and ultimately announced workforce cuts aimed at profitability.
First-order effects
Snap shareholders immediately reprice the company after management signals that quarterly revenue and adjusted-earnings goals will not be met.
Snap slows hiring, constraining near-term expansion as Evan Spiegel shifts attention from planned growth to spending control.
Second-order effects
The later Q2 miss gives investors a reported result against which to judge the warning, intensifying scrutiny of Snap’s revenue execution and cost base.
Snap’s later tests of ad formats in the chat inbox and Snap Map show the company looking for additional advertising inventory as growth pressure persists.
Third-order effects
Across the coverage, Snap’s response evolves from hiring restraint to planned layoffs aimed at profitability, indicating that prolonged market pressure can turn a quarterly forecast reset into a broader operating-model overhaul.
The recurring linkage between earnings disappointments and sharp share-price reactions reinforces a tougher public-market standard for companies whose growth plans depend on continued investment.
The trend: Snap illustrates a broader shift in which public-market growth shortfalls push consumer internet companies from expansion plans toward monetization experiments and tighter cost control.
These $SNAP earnings that are 100 days apart...FFS I mean first off how can you have so little visibility And thanks CNBCq for clickbait hype and panic headlines within 100 days... (NO position) https://twitter.com/...
Snap's down -30% after hours because their CEO just said they'll miss the Q2 estimates they just shared last month. It is also joining the chorus of companies that will be instituting a hiring freeze. Elon Musk's definitely overpaying for Twitter at $44B https://www.cnbc.com/...
This is the second (or third) time in the past year where Snap has seemed unable to predict the trajectory of their ads business. In Q3 earnings last year the story was Apple privacy changes hit harder than expected. In Q4, earnings it went better than expected. Now this? 🫢 https…
Snap now down -29%... revising revenue projections after 4 weeks has that August 2000 vibe... Twitter is likely to miss sales estimates by a mile. Oh Elon your timing
@eric_seufert My guess is that SNAP put more faith in its version of CAPI (send us hashed emails/phone #s so we have a match key) than Meta did/does. Email based matching doesn't scale well & is likely to further wither with Hide My Email, Sign In with Apple, & Google's FedCM.
$SNAP shares plummet as guidance is reduced. The narrative that Advanced Conversions saves $SNAP from the perils of ATT was suspect to me. Curious if this guidance update has anything to do with fingerprinting potentially being policed starting in Q3. https://www.cnbc.com/...
Here's the memo Snap CEO Evan Spiegel sent employees today saying the company would hire just 500 more people this year vs. 2,000 over the past 12 months. The stock is tanking after a SEC filing said revenue growth would slow more than expected. https://www.theverge.com/...
I'm an idiot, it was Apr 21, so the progression of SNAP rev growth is: Jan 1 - Feb 23 = 44% Feb 24 - Mar 31 = 32% Mar - 31 - Apr 21 = 30% Apr 21 - Jun 30 < 17%
Sounds like more cost cutting hitting Snap soon: “We will also evaluate the remainder of our 2022 budgets and leaders have been asked to review spending to find additional cost savings.” TWTR at $54 a share becomes a more incredible deal (for Twitter) by the day