Report details Apple's early ATT debates, with Craig Federighi pushing for user privacy changes while Eddy Cue and Phil Schiller argued for more cautious action
and destroyed — IDFA Rida Imran / iThinkDifferent : For ATT privacy feature on iOS, Apple executives had to find a common ground Allison McDaniel / 9to5Mac : How Apple's privacy endeavors aim to dismantle the digital advertising industry Omar Sohail / Wccftech : Three Apple Executives Were Reportedly at Odds Over iOS' Anti-Tracking Measures; Feature Was Much Different During Initial Stages Chandraveer Mathur / iPhone Hacks : Senior Apple Executives Worked Together to Create the App Tracking Transparency Framework We Know Today Tweets: Sarah Krouse / @bysarahkrouse : How a seemingly harmless tool made by Apple to deliver better-targeted ads to users turned into a beast that the iPhone maker spent years trying to tame. The result: ATT - great stuff from @waynema https://www.theinformation.com/ ... @modestproposal1 : Facebook was merely an incidental victim of ATT, weather apps were the real target 😉 https://twitter.com/... Sam Rosen / @samrosentweets : Does any evidence exist that Apple's privacy changes improved consumer welfare at all? As in, do any users believe their data is more secure than it was 2 years ago and therefore value the change? Just seems like a lot of value destroyed for no reason... https://www.theinformation.com/ ... Wayne Ma / @waynema : When Apple blew up the ads industry with app tracking transparency, most thought it was a strike against Facebook. But the truth is that one of its own employees was simply fixing a problem he had created in the first place. My latest for @theinformation https://www.theinformation.com/ ... Amir Efrati / @amir : ie the process wasn't “we hate facebook let's crush them” though obviously that was a side benefit. https://twitter.com/... Amir Efrati / @amir : Exclusive: inside Apple's decision to blow up mobile ads after certain execs (but not others right away) felt they had inadvertently created a privacy-violating monster. By @waynema https://www.theinformation.com/ ... Jessica Lessin / @jessicalessin : So we all know Apple blew up the digital ads business with a new privacy tool. But why? How? @waynema's latest investigative piece has the full backstory and gets at some interesting division inside Apple over the issue. https://www.theinformation.com/ ...