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Gurman: Apple's mixed reality headset will not be an all-day device and will be meant for bursts of gaming, communication, and content consumption

and that's totally fine Jon Fingas / Engadget : Apple said to have ruled out a metaverse for its mixed reality headset Malcolm Owen / AppleInsider : Apple Watch glucose & blood pressure sensors still years away Chance Miller / 9to5Mac : Gurman: Apple likely to hold virtual event in March or April to announce iPhone SE 3 Tom Pritchard / Tom's Guide : Apple's mixed reality headset rumored to shun the metaverse — here's why José Adorno / 9to5Mac : Report: Apple still several years away from adding major new health sensors to Apple Watch Alex Blake / Digital Trends : The metaverse is ‘off limits’ for Apple's upcoming VR headset Cat Ellis / TechRadar : Never mind blood glucose, the Apple Watch 8 might not even track skin temperature Oliver Haslam / iMore : Don't expect any new Apple Watch sensors any time soon, says Gurman Ewdison Then / SlashGear : Apple is reportedly metaverse averse - for now Adrian Diaconescu / PhoneArena : Rock-solid analyst delivers bad news on both the iPhone SE 5G and Apple Watch Series 8 fronts Anu Joy / iPhone Hacks : Apple's AR Headset Unlikely To Work With Metaverse Adrian Willings / Pocket-lint : Apple unlikely to support the metaverse with its VR headset Livemint : Apple iPhone SE 3 expected to launch in March 2022. Know its features, price Shweta Ganjoo / BGR India : Apple says no to metaverse for its mixed reality headset Tyler Lee / Ubergizmo : Apple Doesn't Want To Create Its Own Metaverse Bogdan Popa / Softpedia News : No Major Sensor Upgrade Planned for the Apple Watch, It Seems Asma Hussain / iThinkDifferent : The metaverse is ‘off limits’ on Apple's AR/VR headset, device intended for short periods of time Sam Kohl / AppleTrack : Apple's VR headset won't help you live in the metaverse Rahul / MSPoweruser : Apple's new iPhone SE launch date leaked Omar Sohail / Wccftech : 2022 iPhone SE Could Be Announced as Early as March via Virtual Announcement Philip Elmer-DeWitt / Philip Elmer‑DeWitt : Mark Gurman: Next Apple event scheduled for March. Or maybe April Satyendu / Appleosophy : Gurman: Top Features to Expect From Apple Watch in The Future Jon Fingas / Engadget : Apple will reportedly unveil an iPhone SE with 5G this spring Rajesh Pandey / iPhone Hacks : Apple Could Hold Virtual Event in March or April to Launch iPhone SE 3 Malcolm Owen / AppleInsider : Rumored iPhone SE with 5G expected to debut at March Apple event Malcolm Owen / AppleInsider : The metaverse is ‘off limits’ on Apple's VR headset, claims report Tweets: Mark Gurman / @markgurman : Lots of interest in my take on “Apple Reality” and the Metaverse https://twitter.com/... https://twitter.com/... Pedro Domingos / @pmddomingos : Augmented reality will be the end of almost everything Apple sells. Think about that before buying into its $3T market cap. Benjamin Mayo / @bzamayo : I mean, socially acceptable matters aside, this thing is going to sap power so you'll only get a few hours of battery out of it anyway before it needs charging https://9to5mac.com/... Amber Mac / @ambermac : “Don't expect #Apple to follow others into the metaverse. According to... Bloomberg's Gurman, (it has) rejected the idea of a metaverse (an all-virtual world) for its long-rumored mixed reality headset (focused on) communication, content viewing & gaming.” https://www.engadget.com/... @cixliv : @BartronPolygon The wrong take. If anything apple is early to AR compared to how long they usually wait to enter. They are entering right at the cutting edge George Singer / @georgewsinger : @SadlyItsBradley “bursts of gaming, communication and content consumption”? Seems insane to me Apple's not working on an office-focused MR headset. Brad Lynch / @sadlyitsbradley : @georgewsinger They want consumers first, and see if it trickles to business use case, I'd guess @asilbwrites : ok but to be fair the meta quest 2 battery life lasts for like 2 hours lmao https://9to5mac.com/... Paul Thurrott / @thurrott : So, the Apple Watch team did the battery work then. Martin Sfp Bryant / @martinsfp : It's that time of the week when Mark Gurman breaks Apple news in his newsletter, but Techmeme can't link to it because Bloomberg doesn't do a web version. https://twitter.com/... Brad Lynch / @sadlyitsbradley : Batteries Brad Lynch / @sadlyitsbradley : Mark Gurman reports that he's been told pretty directly that the idea of a “metaverse” is off limits internally at Apple Apple's focus is said to be on a MR headset that is used for “bursts of gaming, communication and content consumption,” but it will not be “an all-day device” @business : Apple has taken over our health data, homes and pockets. What could be next? Our financial lives, @markgurman says in this week's Power On. https://www.bloomberg.com/... Saran / @saranbyte : I'm hoping the main focus of this event will be the M1 Pro/Max iMac + Mac mini, not the iPhone SE 3 lol https://9to5mac.com/... @biscuitman13 : @Techmeme @ChanceHMiller That's what they said about every addictive thing in human history.... @mikeelgan : And here we have yet another definition of the “Metaverse,” which, according to @jonfingas is an “all virtual world.” So, which is it? Is the “Metaverse” an all-virtual world, or does it combine virtual reality and augmented reality? https://www.engadget.com/... Scoble / @scobleizer : Why Apple is NOT doing glasses as its first Augmented Reality wearable, coming this year. Thread —> Scoble / @scobleizer : But Tim Cook isn't playing a short term game. He is playing a game where we never take off the Apple devices. So, he will start with great 2D screens, but the augmented reality you see in the headset (and audio) will blow even my mind, I hear. Sold. Scoble / @scobleizer : Most people in the VR/AR industry over index on walking around computing. That belief that they should get people to walk around, is one that fights real-world usage, particularly at home. My research shows a much bigger use case: high-engagement computing while sitting down. Vadim Yuryev / @vadimyuryev : I think the new iPhone SE will come as a press release in April, not at an event. Apple will send it to a bunch of YouTube/TikTok creators and news publications for marketing. https://twitter.com/...

9to5Mac Chance Miller

Discussion

  • @markgurman Mark Gurman on x
    Lots of interest in my take on “Apple Reality” and the Metaverse https://twitter.com/... https://twitter.com/...
  • @pmddomingos Pedro Domingos on x
    Augmented reality will be the end of almost everything Apple sells. Think about that before buying into its $3T market cap.
  • @sadlyitsbradley Brad Lynch on x
    Batteries
  • @saranbyte Saran on x
    I'm hoping the main focus of this event will be the M1 Pro/Max iMac + Mac mini, not the iPhone SE 3 lol https://9to5mac.com/...
  • @vadimyuryev Vadim Yuryev on x
    I think the new iPhone SE will come as a press release in April, not at an event. Apple will send it to a bunch of YouTube/TikTok creators and news publications for marketing. https://twitter.com/...
  • @scobleizer Scoble on x
    Why Apple is NOT doing glasses as its first Augmented Reality wearable, coming this year. Thread —>
  • @sadlyitsbradley Brad Lynch on x
    Mark Gurman reports that he's been told pretty directly that the idea of a “metaverse” is off limits internally at Apple Apple's focus is said to be on a MR headset that is used for “bursts of gaming, communication and content consumption,” but it will not be “an all-day device”
  • @biscuitman13 @biscuitman13 on x
    @Techmeme @ChanceHMiller That's what they said about every addictive thing in human history....
  • @bzamayo Benjamin Mayo on x
    I mean, socially acceptable matters aside, this thing is going to sap power so you'll only get a few hours of battery out of it anyway before it needs charging https://9to5mac.com/...
  • @business @business on x
    Apple has taken over our health data, homes and pockets. What could be next? Our financial lives, @markgurman says in this week's Power On. https://www.bloomberg.com/...
  • @thurrott Paul Thurrott on x
    So, the Apple Watch team did the battery work then.
  • @scobleizer Scoble on x
    But Tim Cook isn't playing a short term game. He is playing a game where we never take off the Apple devices. So, he will start with great 2D screens, but the augmented reality you see in the headset (and audio) will blow even my mind, I hear. Sold.
  • @ambermac Amber Mac on x
    “Don't expect #Apple to follow others into the metaverse. According to... Bloomberg's Gurman, (it has) rejected the idea of a metaverse (an all-virtual world) for its long-rumored mixed reality headset (focused on) communication, content viewing & gaming.” https://www.engadget.co…
  • @mikeelgan @mikeelgan on x
    And here we have yet another definition of the “Metaverse,” which, according to @jonfingas is an “all virtual world.” So, which is it? Is the “Metaverse” an all-virtual world, or does it combine virtual reality and augmented reality? https://www.engadget.com/...
  • @scobleizer Scoble on x
    Most people in the VR/AR industry over index on walking around computing. That belief that they should get people to walk around, is one that fights real-world usage, particularly at home. My research shows a much bigger use case: high-engagement computing while sitting down.
  • @martinsfp Martin Sfp Bryant on x
    It's that time of the week when Mark Gurman breaks Apple news in his newsletter, but Techmeme can't link to it because Bloomberg doesn't do a web version. https://twitter.com/...
  • @cixliv @cixliv on x
    @BartronPolygon The wrong take. If anything apple is early to AR compared to how long they usually wait to enter. They are entering right at the cutting edge
  • @georgewsinger George Singer on x
    @SadlyItsBradley “bursts of gaming, communication and content consumption”? Seems insane to me Apple's not working on an office-focused MR headset.
  • @sadlyitsbradley Brad Lynch on x
    @georgewsinger They want consumers first, and see if it trickles to business use case, I'd guess
  • @asilbwrites @asilbwrites on x
    ok but to be fair the meta quest 2 battery life lasts for like 2 hours lmao https://9to5mac.com/...
  • @brianfagioli Brian Fagioli on x
    @Techmeme @markgurman Getting deeper into banking isn't worth the hassle. Apple doesn't need to harm its brand by dealing with bounced checks and NSF issues.
  • @markgurman Mark Gurman on x
    Also in this week's Power On: Apple is planning a spring event. For what? A 5G iPhone SE in all likelihood. https://www.bloomberg.com/... https://twitter.com/...