[Thread] For media and advertising, Web3's focus on decentralization and tokenization solves few, if any, problems and is the last thing ad tech needs
Ari Paparo Dot Eth / @aripap : Tweets: @randfish , @film_girl , @jubiweb , @mandestin , @livepaola , @craw , @dustinwstout , @davlgd , @levie , @zachweinberg , @bznotes , @tkawaja , @dhruvapandey , @ghadjia , and @averyj Tweets: Rand Fishkin / @randfish : How will “web3” (assuming that actually means something) affect advertising & adtech? I'd give exactly this same answer: https://twitter.com/... Christina Warren / @film_girl : Great thread. I'm. It against decentralization as a concept, but this encapsulates how buzz words make promises they can't keep https://twitter.com/... Julien Chappuis / @jubiweb : @Mandestin ... “More immersive” : that is absolutely unproven at this point. VR has existed for 15+ years, virtual worlds too. The whole success of Meta is predicated on a new clever execution of VR that doesn't exist yet, and may never. This is a bigger problem to solve than decentralization. Dee / @mandestin : @davemoon ... The ideal (purest) form of Metaverse is decentralized and would still allow the features you mentioned, but Meta (FB) 's version is centralized. I would assume partnerships would have to happen to move between Minecraft, Roblox etc in Meta. Paola Bonomo / @livepaola : Web3 is, for now, a story full of misunderstandings, and sometimes wishful thinking (Ht @levie) https://twitter.com/... Crawford Del Prete / @craw : This is a very thoughtful post on #web3. Thanks @levie for sharing. It's worth going through if you want a concise perspective on a super confusing topic. https://twitter.com/... @dustinwstout : Wow. Finally some sober perspective on web3. It's not the utopia most are making it out to be. Don't get me wrong, I'm for web3. But I'm also getting a bit tired of the blind, vague, and often gibberish fluff hype being regurgitated over and over. https://twitter.com/... @davlgd : 1. Because we need to distribute all the things https://twitter.com/... Aaron Levie / @levie : One of *many* reasons why we don't just “decentralize all the things”. Worth a minute or two of your time.👇 https://twitter.com/... @zachweinberg : Thorough, detailed, worth the read. https://twitter.com/... Bilal Zuberi / @bznotes : Thoughtful thread below: - how does one solve distribution problem without creating alternative big tech companies that just happen to be web3 - not sure consumers are looking for adhoc shitty ads, lots of paywalls, or toll booths/ subscriptions required across the internet. https://twitter.com/... Terence Kawaja / @tkawaja : Excellent thread debunking the near term hoopla about the intersection of web3 and media. https://twitter.com/... Dhruva Pandey / @dhruvapandey : Good to see now folks are atleast talking about other side of things... https://twitter.com/... George Hadjia / @ghadjia : I've been doing a lot of reading on web3 to educate myself on the topic. By no means an expert but struggling to reconcile the unbridled optimism with the vagueness of web3's promises. This thread is fantastic and makes clear that decentralisation probably isn't a panacea. https://twitter.com/... James Avery / @averyj : This is all true - but much like the move to the internet it will take time for the real use cases to emerge. We are in the “copy of the front page of a newspaper on a website” stage right now. https://twitter.com/...