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How Tobi Lütke led Shopify to becoming an e-commerce giant, helping ~2M merchants run stores as its market cap rose from $46B in early 2020 to $174B today

Tobi Lütke transformed the Canadian upstart into an e-commerce giant by being the anti-Bezos.  How long can the formula keep working? Tweets: @bradstone , @jensmithwsj , @tariqkrim , @jensmithwsj , @retogregori , and @retailprophet Tweets: Brad Stone / @bradstone : How Shopify became the Everywhere Store. My profile of the Canadian e-commerce juggernaut and its CEO Tobi Lutke (aka @tobi), in this week's @BW: https://www.bloomberg.com/... via @BW Jennifer Smith / @jensmithwsj : ‘In 2015, after 10 years of tidy growth, two milestones propelled Shopify into the stratosphere of online retail: its initial public offering and an inexplicable decision by Amazon to essentially sell its website-building division to Shopify for a meager $1 million.’ Tariq Krim / @tariqkrim : Sometime I wish @Shopify could become a role model for other global startups. Sometime I wonder if it is possible. https://twitter.com/... Jennifer Smith / @jensmithwsj : Over Black Friday / Cyber Monday weekend, Shopify merchants brought in $6.3 billion in sales, up 23% YOY. Now Canada's most valuable company, it accounted for 8.6% of U.S. online sales in 2020, well behind Amazon's 39% but ahead of Walmart and EBay. https://www.bloomberg.com/... Reto Gregori / @retogregori : Our @BW cover this week: Tobi Lütke has modeled himself the anti-Bezos—and transformed his quiet Canadian upstart into an e-commerce giant. How long will the formula keep working? By @bradstone. https://www.bloomberg.com/... via @BW Doug Stephens / @retailprophet : Shopify has become the anti-Amazon. And their timing couldn't be better. https://twitter.com/...

Bloomberg Brad Stone

Discussion

  • @tariqkrim Tariq Krim on x
    Sometime I wish @Shopify could become a role model for other global startups. Sometime I wonder if it is possible. https://twitter.com/...
  • @retogregori Reto Gregori on x
    Our @BW cover this week: Tobi Lütke has modeled himself the anti-Bezos—and transformed his quiet Canadian upstart into an e-commerce giant. How long will the formula keep working? By @bradstone. https://www.bloomberg.com/... via @BW
  • @retailprophet Doug Stephens on x
    Shopify has become the anti-Amazon. And their timing couldn't be better. https://twitter.com/...
  • @jensmithwsj Jennifer Smith on x
    ‘In 2015, after 10 years of tidy growth, two milestones propelled Shopify into the stratosphere of online retail: its initial public offering and an inexplicable decision by Amazon to essentially sell its website-building division to Shopify for a meager $1 million.’
  • @jensmithwsj Jennifer Smith on x
    Over Black Friday / Cyber Monday weekend, Shopify merchants brought in $6.3 billion in sales, up 23% YOY. Now Canada's most valuable company, it accounted for 8.6% of U.S. online sales in 2020, well behind Amazon's 39% but ahead of Walmart and EBay. https://www.bloomberg.com/...