Internal documents: Meta will prioritize selling products directly on Facebook, Instagram, and Messenger in 2022, partially in response to Apple's ATT changes
Ashley Stewart / Insider : Tweets: @ashannstew , @erikgroset , @grahamstarr , @grahamstarr , and @bitech Tweets: Ashley Stewart / @ashannstew : Internal documents show Meta is changing its commerce strategy to prioritize selling products from businesses directly on apps like Facebook and Instagram, and plans to combine the Shop and Marketplace tabs on Facebook in 2022: https://www.businessinsider.com/ ... Erik Groset / @erikgroset : @BITech @BusinessInsider Lol did they leak them? Graham Starr / @grahamstarr : SCOOP from @ashannstew: Facebook is shifting its ecommerce priorities and leaning heavily into on-site purchases on Facebook, Instagram, and Messenger in 2022. The shift could see the company competing with “frenemy” Shopify. https://www.businessinsider.com/ ... Graham Starr / @grahamstarr : @ashannstew Whats ⬆️: - Investment in on-site purchases (IG, FB, Messenger) - More digital storefronts for FB businesses - Ads for on-site stores What's ⬇️: - Investment in off-site partnerships - new market expansion - ecommerce in the metaverse https://www.businessinsider.com/ ... @bitech : Leaked documents show Facebook's parent company Meta shifting 2022 priorities to focus on selling more products directly on Instagram and Facebook https://www.businessinsider.com/ ...