Discussion

• @tomgara Tom Gara on x

  Feels like an ongoing theme of the coming decade is going to be the people currently sitting on hundreds of billions of dollars of crypto windfall profit starting to deploy that money in the “real” world in somewhat unsettling ways

• @donie Donie O'Sullivan on x

  Staples Center deal is paying off already. https://twitter.com/...

• @silvermanjacob Jacob Silverman on x

  signs we're ngmi https://twitter.com/...

• @markg_medina Mark Medina on x

  I'm told deal is for $700 million. New logo will be revealed on Christmas https://twitter.com/...

• @brettkollmann Brett Kollmann on x

  lol nah we're still calling it Staples https://twitter.com/...

• @germanotes Sara Germano on x

  ..... they're paying in cash. https://www.ft.com/... https://twitter.com/...

• @josephmdurso Joey D'Urso on x

  The LA Staples Center is being renamed the https://crypto.com/ arena, and the quote from the arean's chief executive is a great example of the meaningless “innovation” technobabble that greets these deals, with zero healthy scepticism https://twitter.com/...

• @kevinroose Kevin Roose on x

  Sorry, but https://crypto.com/ Arena is as normal as sponsored building names are going to get from here on out. We're in for 20, 30 years of stuff called like “Mutant Ape Auditorium” and “Dogecoin College of Dentistry.”

• @someday_deane @someday_deane on x

  Locals will keep calling it the Staples Center. I hope these guys know that. https://twitter.com/...

• @trungtphan @trungtphan on x

  The year is 2030. Every professional sports stadium is named after a crypto trading platform. All 11 copies of the US constitutions are owned by DAOs. Twitter still doesn't have an edit button.

• @carpethefish @carpethefish on x

  how do you right-click a building https://twitter.com/...

• @brianroemmele Brian Roemmele on x

  This is a massive step to mainstream adoption and usage of crypto. It is fascinating to see the mindset evolve over the last 12 years. From something that was radioactive to just mention to a major sports arena branding. Congratulations https://crypto.com/! https://twitter.com/..…

• @billshaikin Bill Shaikin on x

  https://crypto.com/ thinks it's gonna be “like Nike or Apple” within five years. That's the CEO saying that, not me. https://twitter.com/...

• @martinsfp Martin Sfp Bryant on x

  Naming rights are about more than who pays most. Get it right and a sponsor has free publicity for years after they stop paying. ‘Staples Center’ just sounds right. https://twitter.com/...

• @staplescenter @staplescenter on x

  AEG and https://crypto.com/ announce their historic naming rights partnership for one of the world's most iconic sports and live entertainment venues formerly known as STAPLES Center. For full press release visit: https://www.staplescenter.com/ ... https://twitter.com/...

• @thestalwart Joe Weisenthal on x

  I guess what's so funny about “ https://crypto.com/ arena” is that since it's got dotcom in the name, it feels like a very Web 1.0 moment. Web 3.0 and Web 1.0. Skipped right over 2.0. (Also never thought about this, but interesting how FANG never bought stadium naming rights)

• @thestalwart Joe Weisenthal on x

  What's weird is, I don't know what https://crypto.com/ does other than advertise for itself. Is it like Coinbase or something? https://www.bloomberg.com/...

• @latimes @latimes on x

  The downtown Los Angeles venue — home of the Lakers, Clippers, Kings and Sparks — will wear the new name for 20 years under a deal between the Singapore cryptocurrency exchange and AEG, the owner and operator of the arena https://www.latimes.com/...

• @germanotes Sara Germano on x

  The Staples Center in Los Angeles is getting a new title sponsor for the first time since it opened its doors in 1999. As of Christmas Day it will be rebranded as..... the Crypto .com Arena. Price tag: $700m over 20 years. https://www.ft.com/...

• @molly_knight Molly Knight on x

  It's always going to be known as Staples. https://twitter.com/...

• @lat_iliana @lat_iliana on x

  https://crypto.com/ paid more than $700 million for the naming rights to what will be known as Staples Center until Dec. 25, according to sources familiar with the terms, making it one of the biggest naming deals in sports history. https://www.latimes.com/...