Source: Facebook is planning to change its company name to reflect its focus on the metaverse as soon as next week at Connect, its annual AR/VR conference
Mark Zuckerberg wants to be known for building the metaverse — Facebook is planning to change its company name next week to reflect …
The Verge Alex Heath
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Discussion
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@alexeheath
Alex Heath
on x
Surprise: Facebook is planning to change its company name next week to reflect its focus on the metaverse. I'm told Zuckerberg is planning a formal unveil next Thursday at Connect, the company's annual AR/VR conference https://www.theverge.com/...
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@udiwertheimer
@udiwertheimer
on x
the word “metaverse” was coined by neal stephenson in the book “snowcrash” and it originally described a virtual world owned by corporations where end users were treated as citizens in a dystopian corporate dictatorship what if neal was right
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@inafried
Ina Fried
on x
Dear Facebook: We've received your request to change your name. However, due to our real names policy, you will first need to fax us a copy of your court order and new driver's license....
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@reckless
Nilay Patel
on x
BIG @alexeheath scoop: Facebook is considering a full company rebrand as soon as next week https://www.theverge.com/...
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@udiwertheimer
@udiwertheimer
on x
facebook's insistence on launching a cryptocurrency + becoming a “metaverse” means one thing zuckerberg had enough of running a company he wants to run a country
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@samidh
@samidh
on x
@alexeheath My best guess for the new name: “Meta” But I'd prefer something more classic like simply “A Mark Zuckerberg Production”
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@jack
Jack⚡️
on x
NARRATOR He was. https://twitter.com/...
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@caseynewton
Casey Newton
on x
No one has made a good joke yet about Facebook's new name but it's still early
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@bigblackjacobin
Edward Ongweso Jr
on x
Over/under that Facebook name change is the same day as 30+ journalists start publishing stories based on the leaks?
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@stevekovach
Steve Kovach
on x
Rumor has it the embargo is for Monday. Facebook reports earnings on Monday, which would be a good time to announce a name change. https://twitter.com/...
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@joshsternberg
Josh Screamberg
on x
I'm so old I remember when Facebook's then-CMO, Antonio Lucio, made a huge to-do about turning its brand name into all caps, adding “from Facebook” to its branding for Instagram and Whatsapp. (This was just two years ago.) https://twitter.com/...
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@sheeraf
She-Ra Frenkel
on x
I'm old enough to remember when Zuckerberg was so committed to the Facebook name he insisted on “Instagram by FB” and “Whatsapp by FB.” Guess that didn't work so they are trying a new tactic. Weird how much faith companies put in new branding. https://twitter.com/...
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@nycsouthpaw
Southpaw
on x
Rebrand ideas: Zuckerbook Faceplaces Visage Garage The League of Shadows
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@harrymccracken
Harry McCracken
on x
New names never solve anything, https://www.theverge.com/...
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@jyarow
Jay Yarow
on x
Nobody calls Alphabet Alphabet. They call it Google. Seems like a big waste of time/money to try to rebrand as a parent company. https://twitter.com/...
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@alexhern
Alex Hern
on x
This is a natural and normal thing for companies that aren't in their death throes to do https://twitter.com/...
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@lpolgreen
Lydia Polgreen
on x
My money is on a made up word like Accenture https://twitter.com/...
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@martinsfp
Martin Sfp Bryant
on x
It's already a Zuckerberg project so, not a bad call for the Facebook rebrand and they already have the .com: So... Meta? https://twitter.com/...
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@benedictevans
Benedict Evans
on x
If you give a broken product a new name, people will quite quickly work out that this new brand has the same problems. A better ‘rebrand’ approach is generally to fix the problem first and then create a new brand reflecting the new experience.
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@matvelloso
Mat Velloso
on x
Facebookster
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@tiffanycli
Tiffany C. Li
on x
Still think it's a good move tbh 🤷🏻♀ ️ https://facebook.com/ has been the least exciting part of the business for a long time. https://twitter.com/...
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@benedictevans
Benedict Evans
on x
Hence, there's an entity called Alphabet that owns Google and also owns Waymo. Waymo isn't really a consumer brand yet, but if it was, would consumers think it was part of ‘Google’? If FB does the same to separate the ‘Metaverse’ project from the old blue app, would that work?
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@edzitron
Ed Dead Redemption
on x
This may be a hot take but this is an act of desperation that suggests Facebook is in real trouble https://twitter.com/...
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@mcwm
Mike Murphy
on x
I hope they split into Face and Book
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@mikeisaac
Rat King
on x
Re: above, am speaking to a lot of confused folks who remember an entire company rebrand not that along ago... https://twitter.com/...
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@kevinmkruse
Kevin M. Kruse
on x
It's what all the popular non-evil companies do! Like when Philip Morris became Altria, or Blackwater rebranded as Xe! https://twitter.com/...
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@jathansadowski
Jathan Sadowski
on x
We gotta be careful not to let these sudden major announcements by Facebook - its forthcoming name change, hiring 10,000 EU workers to build the Metaverse - not overshadow whatever new blockbuster reporting is coming down the pipeline that it's trying to distract us from.
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@bencjacobs
Ben Jacobs
on x
Friendster is up for grabs https://twitter.com/...
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@martinsfp
Martin Sfp Bryant
on x
Facebook is planning to change its company name, apparently because of the metaverse stuff. But let's face it, there are other reasons it might want to disassociate itself from the Facebook brand. https://www.theverge.com/...
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@matvelloso
Mat Velloso
on x
Welp, that will sure fix everything https://twitter.com/...
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@fredbenenson
@fredbenenson
on x
Remember when Philip Morris rebranded as Altria? https://www.theverge.com/...
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@rmac18
@rmac18
on x
Problem solved https://twitter.com/...
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@jeremys
Jeremy Stoppelman
on x
@harrymccracken Worked for Larry Page!
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@thekenyeung
Kenyeung Eth
on x
I think @alexheath may be onto something, suggesting that Facebook could rename itself to “Horizon” to emphasize the metaverse. That platform *did* get a rebrand into “Horizon Worlds.” Not as if Facebook ain't a stranger to duplicate brand names. https://uploadvr.com/...
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@dalmaer
Dion Almaer
on x
Does rebranding like this (and others) work? I'm skeptical, but have also seen the effects of “Walmart Labs” as a brand, and how it can give enough cognitive dissonance for folks. https://twitter.com/...
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@r0h1n
Rohin Dharmakumar
on x
Sounds like a very novel strategy. Nothing at all about about moving beyond increasingly toxic associations with Facebook brand. Zero similarities with tobacco giant Philip Morris rebranding itself to Altria many years ago. https://twitter.com/... https://twitter.com/...
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@benedictevans
Benedict Evans
on x
Conversely, if you're going to create an entirely new product line (around VR and gaming, for example) then it could make a lot of sense to create a new holding company with a new brand, so that the new product doesn't get associated with the tarnished brand.
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@radiofreetom
Tom Nichols
on x
“The Old People Paranoia Network” https://twitter.com/...
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@hunteryharris
Hunter Harris
on x
aaron sorkin opening final draft https://twitter.com/...
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@hypervisible
@hypervisible
on x
Is this some kind of digital platform stages of grief thing? 1. Says sorry ✔️✔️ ✔️✔️✔ ; ️✔️✔ ️ 2. Goes on the offensive ✔️ 3. Changes name ✔️ https://twitter.com/...
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@bigblackjacobin
Edward Ongweso Jr
on x
We are not a monopoly we are a holding company that owns multiple products individually accused of being monopolies https://www.theverge.com/...
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@joshtpm
Josh Marshall
on x
So the idea is that Facebook essentially wants to distance itself from ... well, Facebook. The company will be named Zuckplex let's say and then it has a range of products of which Facebook is just is one. It has the feel of a mobster trying to move assets into legit enterprises.
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@anth0888
@anth0888
on x
@verge Everyone: *Raises issues around not addressing fake news, algorithms, worker rights, payments for media content, ethics, big tech power etc, whistleblowers speaking out - and much more* Meanwhile Facebook: “Lets rebrand”
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@rmac18
@rmac18
on x
Ya'll are laughing but some brand consulting firm just got paid $5 mil to come up with some dumb shit like Alpha Corp or The Book
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@benyt
Ben Smith
on x
A normal company in this kind of rolling crisis swaps out the CEO. Facebook can't do that, so.... https://twitter.com/...
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@inafried
Ina Fried
on x
@harrymccracken Monoidics, Faciometrics and tbh all seem like winners, but how can you compete with Two Big Ears?
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@sarahemclaugh
Sarah McLaughlin
on x
Booky McBookFace https://twitter.com/...
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@minimaxir
Max Woolf
on x
TheFacebook https://www.theverge.com/...
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@harrymccracken
Harry McCracken
on x
On the other hand, it is hard to write about Facebook the product and Facebook the company, and this might help.
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@mollyjongfast
Molly Jong-Fast
on x
Yeah, a new name should fix it https://www.theverge.com/...
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@dtrinh
Danny Trinh
on x
@alexeheath drop the book, just Face
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@killedbygoogle
@killedbygoogle
on x
“You see, guys,” *robot cocks head around the room nervously* “Right, we're all guys here and mostly the right color. You see, boys, if we change our name,” *gestures wildly,* “we'll escape all of our problems.” https://www.theverge.com/...
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@mcwm
Mike Murphy
on x
Up next... Bodybook https://www.theverge.com/... https://twitter.com/...
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@alanthewriter
Alan Denton
on x
Why is this headline talking about a rebrand when the real story is clearly that Mark Zuckerberg has somehow acquired all of the Chaos Emeralds? https://twitter.com/...
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@tomwarren
Tom Warren
on x
Google rebranded to Alphabet, and everyone still calls them Google. Facebook will always be Facebook https://twitter.com/...
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@suhail
@suhail
on x
“Facebook is planning to rebrand the company with a new name to focus on building the metaverse” Bold or silly—I wouldn't underestimate Zuck.
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@marimanoogian
Mari Manoogian
on x
What's that about lipstick on a pig? 🐷 💄 https://twitter.com/...
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@harrymccracken
Harry McCracken
on x
Almost 100 companies acquired by Facebook, whose names it presumably has the right to adopt. https://en.wikipedia.org/...
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@anildash
Anil Dash
on x
@reckless @alexeheath Ahhh going full Alphabet for the surveillance face computers. I love it.
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@rmac18
@rmac18
on x
Actually folks it's not news. Zuckerberg already hinted at Facebook's new name a few days ago in a home video. Wait for the Easter egg. https://twitter.com/...
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@semil
@semil
on x
The analogy isn't right, but re FB name change the first brand change attempt that came to mind was: “Qwickster”
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@mekosoff
Maya Kosoff
on x
taking a page from the normal and non-evil company name change playbook, following in the footsteps of [checks notes] blackwater https://twitter.com/...
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@kfury
@kfury
on x
Looks like Facebook is going to pull an Alphabet. Safe bet that the umbrella name will either have ‘meta’ or ‘verse’ in it. https://www.theverge.com/...
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@cmclymer
@cmclymer
on x
Facebook is planning to announce a new color of bandage to stop its gushing wound. https://twitter.com/...
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@agkarlracine
AG Karl A. Racine
on x
BREAKING: I just added Mark Zuckerberg as a defendant in my lawsuit against Facebook. Our continuing investigation revealed that he was personally involved in decisions related to Cambridge Analytica and Facebook's failure to protect user data.
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@agkarlracine
AG Karl A. Racine
on x
My office filed our lawsuit in 2018, and since then, we've reviewed hundreds of thousands of pages of documents produced in litigation and completed a wide range of depositions including former employees and whistleblowers.
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@agkarlracine
AG Karl A. Racine
on x
This lawsuit is about protecting the data of half of all District residents and tens of millions of people across the country. We've taken our obligation to investigate wrongdoing very seriously—and Facebook should take its responsibility to protect users just as seriously.
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@yonettejo
Yonette Joseph
on x
The attorney general for the District of Columbia plans to add Zuckerberg to a consumer protection lawsuit, in one of the first efforts by a regulator to expose him personally to potential financial penalties https://www.nytimes.com/...