A look at Apple's TV+ progress and strategy as it navigates a crowded streaming video market
Why Apple TV+ isn't necessarily competing with Netflix. — Nearly two years after launching Apple TV+ in November of 2019, Apple has remained notoriously secretive about its fledgling streaming service.
great analysis. i think Apple TV+'s biggest problem right now (other than needing more standout content) is that people don't know quite how to define what it is or what it brings to the table. its closest kin is HBO Max, but HBO is an established household name, and TV+ is not. …
Great new piece from Brandon. Loved talking with him about Apple TV+'s recently reported subscriber numbers, what the company's strategy is/whether it's working, and expectations the company will have to face over the next several quarters. https://twitter.com/...
On this week's Movie Math: After nearly two years, Apple TV+ has failed to attract a meaningful subscriber base. But does that really matter for Apple in the here and now? https://observer.com/...