What to expect from Apple's September 14 event: narrower iPhone 13 notch, LTPO displays on Pro models, redesigned Watch Series 7, no M1X MacBook Pros, and more
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Context & Ripple Effects
The reported lineup separates the iPhone 13 Pro models through LTPO displays while pairing a redesigned Watch Series 7 with the standard iPhone refresh. Apple’s expected omission of M1X MacBook Pros also keeps the event focused on phones and wearables rather than a broader hardware slate.
Related coverage shows that Apple’s subsequent September-event expectations continued to center on differentiated iPhone tiers, from a revamped Pro-model notch to USB-C across the iPhone 15 lineup. That makes the 2021 Pro-display split an early marker of a recurring event structure.
First-order effects
- Apple is expected to give iPhone 13 Pro buyers a display feature not listed for the standard models, sharpening the practical distinction between its iPhone tiers.
- A redesigned Watch Series 7 expands the event’s wearable update, while MacBook Pro buyers are left without the anticipated M1X announcement at this event.
Second-order effects
- Apple’s September messaging must sell the event around iPhone and Watch upgrades rather than a simultaneous Mac refresh, concentrating attention on the Pro iPhone tier and Watch Series 7.
- The later event coverage’s focus on Pro-specific iPhone changes suggests Apple can sustain annual upgrade narratives by assigning visible changes to selected models rather than refreshing every product category at once.
Third-order effects
- If this release pattern persists, Apple’s September events become a recurring mechanism for tiering hardware upgrades: premium iPhones receive differentiated interfaces or components while adjacent product lines rotate into later launch windows.
The trend: Apple is organizing recurring hardware events around selective, tier-specific upgrades rather than uniform refreshes across its device portfolio.
Related: Apple · Apple’s 2022 Far Out event expectations · Apple’s 2023 Wonderlust event expectations
Related Coverage
- Alleged iPad Mini 6 Case Images Show Redesign With Relocated Volume Buttons For Full-Size Apple Pencil MacRumors · Hartley Charlton
- View article CNET
- View article HotHardware.com News
- View article MacRumors
- View article Macworld
- Apple Watch Series 7 to Launch on Time, Minor Delays Expected Softpedia News · Bogdan Popa
- What to expect at Apple's iPhone 13 event CNN · Samantha Murphy Kelly
- What to expect from Apple's iPhone 13 event The Verge · Ian Carlos Campbell
- View article iLounge
- Is the iPhone 13 Apple's springboard into the space business? ZDNet · Adrian Kingsley-Hughes
- View article phonearena.com
- View article iMore
- View article iDownloadBlog.com
- Apple poised to announce new iPhones, Apple Watch and AirPods on Tuesday CNBC · Kif Leswing
- Small iPhone 13 upgrades will make a big difference Trusted Reviews · Max Parker
- Every iPhone 13 rumor we hope comes true at Apple's Sept. 14 event CNET · Patrick Holland
- What to Expect From Apple's ‘California Streaming’ Event on Sept. 14 iPhone in Canada Blog · Nehal Malik
- View article 9to5Mac
- What we expect from next week's Apple event TechCrunch · Brian Heater
- Gurman: Apple's Second Fall Event to Focus on Both New Macs and New iPads MacRumors · Tim Hardwick
- Apple to Hold Second Launch Event Later this Fall to Announce New MacBooks, iPads iPhone Hacks · Rajesh Pandey
- Report: Macs and iPads will be announced at a second event, not tomorrow's iMore · Oliver Haslam
- New MacBook Pro M1x could be released within ‘next several weeks’ Tom's Guide · Tom Pritchard
- Expect iPhone 13 and Apple Watch 7 on September 14, iPad and Mac to come later TechRadar · James Rogerson
- More last minute iPhone 13, Watch Series 7, AirPods 3 and M1X MacBook Pro leaks surface ahead of Apple's California Streaming event Pocketnow · Sanuj Bhatia
- New report outlines 1TB iPhone 13 and redesigned Apple Watch Series 7, ahead of Apple's event iThinkDifferent · Asma Hussain
- Kuo: iPhone 13 Lineup to Start at 128GB of Storage, Pro Models Will Have 1TB Option MacRumors · Joe Rossignol
- Apple Killing Off 64GB iPhone, 1TB Option Finally Being Added Softpedia News · Bogdan Popa
- Kuo: Third-Generation AirPods to be Announced During ‘California Streaming’ Apple Event MacRumors · Sami Fathi
- AirPods 3 tipped to be announced at Apple event this week Laptop Mag · Darragh Murphy
- iPhone 13 lineup might finally ditch 64GB storage and go all the way up to 1TB XDA Developers · Mahmoud Itani
- iPhone 13 will start at 128GB of flash storage and go up to 1TB BGR · Chris Smith
- Apple AirPods Pro 2 release date, news, and rumors TechRadar · Olivia Tambini
- iPhone 13 fresh rumours: Yes to 1TB of storage, no to 64GB BGR India · Vanshika Malhotra
- Report: Apple's mini-LED MacBook Pro refresh set to arrive within weeks iMore · Oliver Haslam
- It looks like Apple could release a 1TB iPhone 13 tomorrow Trusted Reviews · Hannah Davies
- iPhone 13 Pro to offer new 1TB option SlashGear · Ewdison Then
- If You Ever Wanted to Fill Your iPhone With Stuff, Rumor Has It the iPhone 13 Pros Will Have 1TB of Storage Gizmodo · Jody Serrano
- iPhone 13 Pro could include the most storage yet on an Apple phone Digital Trends · Trevor Mogg
- Report: iPhone 13 will ditch 64GB option, Pro variants will offer up to 1TB of storage Neowin · Usama Jawad
- iPhone 13 Pro could be first iPhone with 1TB of storage Tom's Guide · Mark Spoonauer
- Apple MacBook Pro with new M1X chips, mini-LED display to hit the shelves soon: Report Livemint · Danny Cyril D Cruze
- Kuo: iPhone 13 Pro to be Available With Up to 1TB Storage iPhone Hacks · Rajesh Pandey
Discussion
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@markgurman
Mark Gurman
on x
There will be two events, and I'd expect the latter to be Mac + iPad. iPhone/Watch Tuesday. https://twitter.com/...
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@spigenworld
Spigen
on x
How we're getting ready for the #AppleEvent this week 😂 https://twitter.com/...
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@majinbuofficial
@majinbuofficial
on x
iPad mini 6 all the information I have #Apple #iPadMini6 https://twitter.com/...
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@austen
Austen Allred
on x
It's easy to mock Facebook's new smart glasses, but they're the first on-face wearable I've seen that doesn't obviously look like you're wearing a really weird pair of glasses for the sole purpose of wearing glasses that have a camera in them. So that could be meaningful. https:/…
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@rendersbyian
Ian Zelbo
on x
If the iPhone 13's smaller notch allows battery percentage to be shown... i'll buy one in a heartbeat
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@jioriku
@jioriku
on x
(assuming what I'm told is right, Apple is really trying to come full circle with the serialization of parts once again)
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@ibrews
Alex Coulombe
on x
So without looking closely, I just assumed the two cameras of Ray-Ban Stories was for capturing stereoscopic footage that would easily playback in an Oculus Quest. Instead: “twin cameras allow users to add 3D effects to their photos and videos once they upload them to the app.”🤦…
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@samifathi_
Sami Fathi
on x
Yeah, Apple Watch Series 7 and iPhone 13 are cool, but I'm still waiting for those 14/16 MacBook Pros. 😍
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@lukemiani
Luke Miani
on x
While we are expecting to see A15 on Tuesday, don't expect M1X to use A15 cores like how M1 uses A14 cores. I foresee the Mac cores being more of an every 2-3 year update
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@rendersbyian
Ian Zelbo
on x
@rsgnl @markgurman LiDAR only on pro's. The CADs show it clearly
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@rsgnl
Joe Rossignol
on x
Hey @markgurman is analyst Dan Ives accurate about the LiDAR Scanner expanding to all iPhone 13 models? I was under the impression LiDAR will be remaining limited to the Pro models this year. https://twitter.com/...
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@jioriku
@jioriku
on x
Wait until you guys see some of the new anti repair stuff that Apple is pulling with the iPhone 13 🥲
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@alexjackhughes
Alex Hughes
on x
This is like when the iPhone came out and people mocked it for not having 3G AR needs cameras to work effectively, my money would be this is just the first gen to get people used to cameras on their faces https://twitter.com/...
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@samifathi_
Sami Fathi
on x
This will be the first time ever since the AirPods were originally announced that they get any airtime during an #AppleEvent. https://twitter.com/...
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@elkmovie
Michael Love
on x
Presumably still with only 5GB of free iCloud storage to back that 128 GB up to. https://twitter.com/...
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@sirclementbanks
Clem
on x
Storage is so cheap these days & getting cheaper, can you imagine at one point in the history of computing 1TB would have cost you millions? Literally... millions & don't get me started on the physical space needed at that time... definitely not fitting into a phone https://twitt…
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@rsgnl
Joe Rossignol
on x
I remember having the iPhone 4 with 8GB of storage. We've come a long way. https://twitter.com/...
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@happicamp
James Bareham
on x
I have a 250GB of storage on my iPhone. After two years I still have 168GB free. Unless you're using your phone as a video camera I can't possibly imagine why anyone needs 1TB https://twitter.com/...
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@zollotech
Aaron Zollo
on x
iPhone 13 is said to now offer up to 1TB as an option. Maybe for Pro-Res video? How much storage is enough for you? I can get by with 128GB easily most of the time.
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@bengeskin
Ben Geskin
on x
Imagine how much the 1TB iPhone 13 Pro Max will cost in Europe https://twitter.com/... https://twitter.com/...
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@tme_michael
Michael Burkhardt
on x
Big if true If they keep the same prices ($699 for mini and $799 for regular), but throw in 128gb, I'd be pretty happy with that tbh https://twitter.com/...
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@joshuaswingle
Joshua Swingle
on x
Ming-Chi Kuo says Apple is finally dropping the 64GB storage option on the iPhone 13 series 👀 🔥 iPhone 13/mini storage options: 128/256/512GB 😏 iPhone 13 Pro/Max storage options: 128/256/512GB/1TB https://9to5mac.com/... https://twitter.com/...
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@chunvn8888
Chun
on x
It took them so long as always https://twitter.com/...