Discussion

• @markgurman Mark Gurman on x

  .@crtrud reporting on @theterminal: Apple's Car Project chief Doug Field is leaving the company for Ford.

• @markgurman Mark Gurman on x

  This is probably the largest setback in a history filled with setbacks for Apple's car project. As I wrote in January, there is no Apple Car launching anytime soon, not 2024, not 2025. Further out now, if ever. https://twitter.com/...

• @markgurman Mark Gurman on x

  Doug Field is the FOURTH person in charge of Apple's car project to leave in its 6 year history. Absolutely wild and a rare public failure for Apple. https://www.bloomberg.com/... https://twitter.com/...

• @munster_gene Gene Munster on x

  Headlines that Ford poached Doug Field from Apple miss the mark. I was expecting the departure, given in July Kevin Lynch moved over to the Apple Car team. Simply put, there were too many cooks in the kitchen, no pun intended.

• @markgurman Mark Gurman on x

  Apple: “We're grateful for the contributions Doug has made to Apple and we wish him all the best in this next chapter.” https://twitter.com/...

• @jyarow Jay Yarow on x

  Apple Car is cursed. https://www.cnbc.com/...

• @thestalwart Joe Weisenthal on x

  Big scoop from @KeithNaughton and @crtrud. Ford has poached the head of Apple's car project. https://www.bloomberg.com/...

• @wholemarsblog Whole Mars Catalog on x

  “Why work on cars that won't be produced for years at Apple when you can work on cars that won't be produced for years at Ford?” https://twitter.com/...

• @film_girl Christina Warren on x

  @mkarolian @markgurman I made this same argument a year ago with @gruber. I don't doubt Apple could build a beautiful car. I don't understand why it wants to be in that low-margin/high-intensity business. I never have.

• @siracusa John Siracusa on x

  @film_girl ... Automakers are already starting to roll out (wait for it...) subscription services for their (often software-powered) features. That's right up Apple's alley. (And don't forget apps.)

• @carnage4life Dare Obasanjo on x

  Apple's self driving car sounds like Microsoft-style strategy versus addressing an unmet need. Apple needs another expensive device purchase that creates loyalty, lock-in and recurring purchases to grow beyond iPhone. An Apple car fits the bill nicely. https://www.theverge.com/..…

• @carnage4life Dare Obasanjo on x

  The question is what unique value is Apple going to bring to automobiles beyond what Tesla has done? Full self driving cars won't happen without a revolution in AI. Tesla has already set a fairly high bar for electric cars which automakers are now reaching. What's left for Apple?

• @reckless Nilay Patel on x

  At this point Tim Cook should cop the full Taylor Swift playbook and start releasing coded song lyrics about all the car execs who've done him wrong https://www.theverge.com/...

• @gruber John Gruber on x

  @film_girl ... Well, cell phones were considered “low margin” in 2007. So were portable music players in 2001.

• @paulobrien Paul O'Brien on x

  Apple making a car makes no sense to me at all. I don't get the angle tbh. Rumoured to be built on E-GMP from Hyundai/Kia, what's the Apple secret sauce that makes it special? I don't see it happening, ever. https://twitter.com/...

• @rjrcapital @rjrcapital on x

  And to all the morons commenting on this post about how nobody would want to leave $AAPL for $F, spend 30 seconds on LinkedIn. Doug Field started his career at Ford. https://twitter.com/...

• @film_girl Christina Warren on x

  @gruber ... Sure. But a car is never going to be a high margin item that people buy year after year. Especially since the goal, as a global society is to reduce cars, not hope people replace them every two years.

• @benedictevans Benedict Evans on x

  The iPhone was not a Nokia with a nicer case, nor a Blackberry done better. It was a completely new concept. What would an Apple car do that wasn't just a Tesla with a better interior?

• @brain_trader @brain_trader on x

  For any company to be a major contender in the global EV market of the future, they need an EV truck (one people will actually buy - like the F150). Could $LCID be the glue of a major $AAPL + $F partnership? https://twitter.com/...

• @munster_gene Gene Munster on x

  Add Ford to the list of future Apple competitors.

• @apollozac Zac Hall on x

  olivia rodrigo is new apple car lead, apple cites success with drivers license as reason it will work this time https://twitter.com/...

• @benedictevans Benedict Evans on x

  I sometimes wonder if Apple has yet worked out what, exactly, it would do in cars. Making a ‘better Tesla’ seems easy but unambitious. Yet full autonomy (even if possible) isn't an Apple sweet spot either. https://twitter.com/...