A look at Amazon's plans to expand its ad business by monetizing podcasts, after spending $350M+ buying rights to podcasts over the last 12 months
Amazon.com Inc. announced earlier this summer that it had acquired distribution rights to SmartLess, a popular podcast hosted by actors Will Arnett, Jason Bateman, and Sean Hayes. Tweets: @lucas_shaw See also Mediagazer Tweets: Lucas Shaw / @lucas_shaw : Amazon has spent more than $350 million buying rights to podcasts over the last 12 months. I spoke to the heads of Amazon Music and Audible about their plans. https://www.bloomberg.com/... See also Mediagazer