Report: US advertisers spent $479.1M on podcast ads in 2018, up 53% from 2017, and are predicted to spend $678.7M this year
U.S. advertisers' spending on podcasts rose 53% in 2018 — Podcasters continue to find growing interest from marketers, but their growth remains constrained … Tweets: @ashleyrcarman , @alexisohanian , and @ewscrippsco See also Mediagazer Tweets: Ashley Carman / @ashleyrcarman : separately from apple podcasts news, the industry is expected to reach $1 billion in revenue by 2021, so congrats to every1 who saw this comin!! now i'm just waiting for apple to start selling subs or making exclusive content https://www.theverge.com/... Alexis Ohanian Sr. / @alexisohanian : More advertising dollars will lead to higher quality podcasts and even more diversity of content. Exciting times ahead for your ears. I believe we'll finally get the audio revolution in the next year or two that folks have hyped for years. https://www.wsj.com/... @ewscrippsco : Podcast advertising is expected to rise to $678 million this year, according to the third annual Podcast Revenue Report released today from @iab and @PwC. The report, which surveyed leading U.S. podcast companies, projects that revenues will top $1 billion in 2021. https://twitter.com/... See also Mediagazer