Nielsen announces a new metric, The Gauge, to measure streaming viewing in ~14,000 US homes via hardware that watches internet traffic passing through a router
and Netflix is one of them.” Netflix & YouTube are HALF of streaming time Thnx for shoutout @koblin @nytimes @netflix $nflx https://www.nytimes.com/... Aidan McLaughlin / @aidnmclaughlin : According to Nielsen, most Americans still watch TV on the cable box: “64 percent of the time American viewers used their television sets in May 2021 was spent watching network and cable TV, while they watched streaming services about 26 percent of the time.” https://twitter.com/... See also Mediagazer
Clip and save prediction: “A Nielsen spokesman said that the firm anticipates the streaming share could go up to about 33 percent by the end of the year.” Streaming is going to gain 7 share points of total TV use during football season? We'll find out soon enough. https://twitter…
“Nielsen on Thursday announced that it had moved a step closer toward cracking one of the great questions of the modern entertainment world: How big, exactly, is streaming?” https://www.nytimes.com/...
Nielsen has a new rating metric that compares TV networks to streaming. And Netflix's Reed Hastings is a fan: “They're in a good place to referee or score-keep how streaming is changing the U.S. television landscape” https://www.nytimes.com/...
@Techmeme @koblin Man they really have their finger on the pulse of technology don't they? They got this figured out just in time before streaming became popular.
Netflix bows to @nielsen and accepts a new ratings measurement called The Gauge. No surprise, @netflix dominates, owning 6 percent of total TV viewing time (equal to YouTube). Nice get from @koblin https://www.nytimes.com/...
Since 2007 March Madness days when we had the largest streaming event on the planet, I've argued streams is a misleading metric. Rather view-time and average minute audience captured apples to apples. This reminds me why. ht @ReliableSources https://www.nytimes.com/... https://tw…
An incredibly fascinating article for those of you who are ratings people. Two things worth singling out from it, though, which I'll do below. https://www.nytimes.com/...
“There's all this conversation about the streaming wars, but they're not the streaming wars if only a few companies dominate — and Netflix is one of them.” Netflix & YouTube are HALF of streaming time Thnx for shoutout @koblin @nytimes @netflix $nflx https://www.nytimes.com/...
According to Nielsen, most Americans still watch TV on the cable box: “64 percent of the time American viewers used their television sets in May 2021 was spent watching network and cable TV, while they watched streaming services about 26 percent of the time.” https://twitter.com/…