Researcher: Twitter is working on Twitter Blue, a $2.99/month subscription offering with “Collections” to organize favorite tweets and an “undo tweet” function

Twitter has been working on its subscription service for a while now.

9to5Mac 2021-05-16 José Adorno

Context & Ripple Effects

Twitter had already confirmed an Undo Tweet test, with the researcher linking that feature to a prospective subscription. This report turns that isolated experiment into a defined paid bundle with tweet organization alongside it.

The subsequent iOS App Store listing and launch in Canada and Australia show the reported tier moving from discovery into a market-specific product rollout.

First-order effects

Twitter packages Undo Tweet and Collections as paid conveniences, creating a distinct subscriber offering rather than adding the features to the free service.
Users who value correcting posts or organizing saved tweets gain a new paid option, while Twitter Blue becomes the vehicle for delivering those features.

Second-order effects

The App Store listing makes Twitter Blue a purchase-ready iOS offering before it is available in-app, tying the service's early distribution to Apple's storefront.
The Canada and Australia launch tests whether a small feature bundle can support recurring payments before Twitter expands the service elsewhere.

Third-order effects

If Twitter continues reserving utility features for Blue, the platform's product model shifts toward a layered service in which subscriptions complement its advertising-led business.
A successful rollout would make feature packaging—not only new social formats—a recurring lever for Twitter to segment paying and free users.

The trend: Twitter Blue is an early example of social platforms turning everyday product conveniences into subscription tiers alongside advertising.

Discussion

@wongmjane Jane Manchun Wong on x
Twitter is calling their upcoming Subscription Service “Twitter Blue”, priced at $2.99/month for now, including paid features like: Undo Tweets: https://twitter.com/... Collections: https://twitter.com/... https://twitter.com/...
@albertwenger Albert Wenger on x
I for one am excited for @Twitter subscription offerings but the one I am really looking for is full #API access https://twitter.com/...
@peterquill47 @peterquill47 on x
Paying $3 for a Delete button https://twitter.com/... https://twitter.com/...
@lilykangaroo @lilykangaroo on x
paying for twitter blue should be the social equivalent of buying youtuber merch https://twitter.com/...
@grantstern @grantstern on x
Twitter's monetize traffic went up 20% post-Trump, so they're going to sell is an edit button with some form of ad free subscription service. https://www.theverge.com/...
@trengriffin Tren Griffin on x
What portion of Twitter's subscription revenue will go to the people write the tweets? https://www.theverge.com/... The last time Twitter did anything special for people like me who write the tweets is — checks notes— never. The people who write the Tweets are ~ an Albanian Army.
@sahilriz Sahil Rizwan on x
$2.99 for “Undo Tweets”, also known as the Delete button? https://twitter.com/...
@charlesarthur Charles Arthur on x
Isn't “undo tweet” what we also know as “delete”? https://twitter.com/...
@sethabramson Seth Abramson on x
The way I use Twitter, some of these features would be really useful. I'm sure many other folks might think otherwise, though. https://twitter.com/...
@db @db on x
‘Undo tweet’ doesn't undo screenshots so... ¯\_(ツ)_/¯ https://twitter.com/...
@_jmcollins Jessica Collins on x
These utility features are what Twitter wants to try and monetize?! Ehh...🤨 https://twitter.com/...
@reem_abdellatif @reem_abdellatif on x
Will it protect me from being called a “sl*t” and a “wh*re” for writing about human rights and corruption in Saudi Arabia? 🤔 @TwitterSafety https://twitter.com/...
@mkapor Mitch Kapor on x
Top of my wish list: subscription to opt out of promoted tweets, especially for cryptocurrency. https://gizmodo.com/...
@benedictevans Benedict Evans on x
So, ‘delete’ and a new version of the moments feature they killed a while ago? https://twitter.com/...
@briannawu Brianna Wu on x
If it's ad free count me in. I get 63,512 bra ads a day. https://twitter.com/...
@z4tann4 Inoportuna on x
Whoever tweeted “how is twitter free” owes me money now https://twitter.com/...
@stevestreza Steve Streza on x
Does it remove all ads? I will subscribe. Does it still show ads? I will not subscribe. Really it's as simple as that. I've had YouTube's subscription for years for that one exact feature. https://twitter.com/...
@sophaskins Cron Mom on x
ok but when is the tier where I get to have zero ads, zero suggestions, and zero algorithmic content https://www.macrumors.com/... bc I _will_ pay for that
@alanaevansxxx Alana Evans on x
Twitter Blue huh? Let's see how they treat adult accounts... https://gizmodo.com/...
@fahrni Rob Fahrni on x
The notion of Undo Tweet is nice if the tweet is copied and used to prime and edit window with the text of it. A janky edit tweet. Works for me. https://twitter.com/...
@iansherr Ian Sherr on x
If this takes off, what other buttons am I going to start having to pay for??? https://twitter.com/...
@mkbhd Marques Brownlee on x
Me: Hey Twitter can we have a temporary edit feature to fix typos? Twitter: 3 bucks a month to delete tweets, take it or leave it https://twitter.com/...
@hypervisible @hypervisible on x
They are finally going to add a useable archiving option and charge extra for it. 😵‍💫 https://www.cnet.com/... https://twitter.com/...
@bernievetting Democrats on x
Why would anyone pay a monthly fee for “undo tweet” when it's just the delete button with a price tag? https://twitter.com/...
@sarahintampa Sarah Perez on x
Take my money https://twitter.com/...
@bdex_david David Finkelstein on x
For all those people that have been pushing for less data tracking... This will be the result. Less free apps, more paid services. https://twitter.com/...
@johnbiggs John Biggs on x
Twitter Blue is a bad name for many reasons. https://twitter.com/...
@baxiabhishek Abhishek Baxi on x
Don't see the idea behind ‘undo’ when I can delete the tweet, but a few extra features and no promoted tweets should be good. I'm in. https://twitter.com/...
@raju Raju Narisetti on x
I will pay this a month if they can pre-filter all the using of @ handle to spam me with crypto crap. While they offer an option to report that behavior and block that person, it doesn't stop the growing incoming. https://twitter.com/...
@exynoshd Daniel on x
Wait they want me to pay to be able to have an undo tweet button? I can just... delete a tweet. https://twitter.com/...
@meganbjulian Megan on x
I LOVE this app but I ain't paying for it https://twitter.com/...
@gablcarroll Gabriela Carroll on x
why would you pay for an “undo tweet” feature when you can just...delete the tweet? https://twitter.com/...
@caseynewton Casey Newton on x
Seems weird to create a bundle out of features that are free on other social platforms. Just charge me $5/month and get rid of promoted tweets imo https://twitter.com/...
@wongmjane Jane Manchun Wong on x
I don't get it Reddit has Reddit Premium, Discord has Discord Nitro, YouTube has YouTube Red, VSCO has VSCO X, etc And they all work fine without, while subscribers enjoy the premium perks, supporting the platform So why isn't Twitter allowed to have Twitter Blue? Why mad?
@tvtater @tvtater on x
You want a twitter edit button? That's be $3/month and you only have 5-30 seconds after posting to decide if you want to edit your tweet. https://twitter.com/...
@bhatnaturally @bhatnaturally on x
‘Twitter Blue will feature ‘Collections’ which will let users save and organize their favorite tweets into collections to easily find them later. Twitter will also bundle the ‘Undo Tweet’ function to its premium service priced at $2.99/month’ https://9to5mac.com/...
@silentlyuncut @silentlyuncut on x
not when you can just delete & redo or put the fixed typo right under it for free, ch https://twitter.com/... https://twitter.com/...
@martinsfp Martin Sfp Bryant on x
‘Twitter Blue’ is apparently the name of company's upcoming subscription service, with ‘undo tweet’ and collections among the features. Apparently priced at $2.99 p/m, but it'll need more than those features to be a compelling buy. https://9to5mac.com/...

Chronicles