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Chronicles

The story behind the story

days · browse · Enter similar · o open

After teasing a new social media platform, Trump debuts a new section on his website that's effectively a blog

Makena Kelly / The Verge :

The Verge Makena Kelly

Context & Ripple Effects

The website section sits at the start of a short-lived owned-media detour. Related coverage says the blog was permanently shut down the following month, while October brought the Trump Media & Technology Group and TRUTH Social announcement.

The later record clarifies why the modest site launch mattered: Trump reportedly declined Gettr and Parler offers in favor of his own startup, which subsequently opened TRUTH Social to beta testers. The blog was an interim distribution outlet, not the endpoint.

First-order effects

  • Trump gains a publisher-controlled outlet for statements, while followers are directed to a website section rather than the teased social service.
  • A blog-style section establishes a direct publishing presence but does not provide the social-network product Trump had signaled.

Second-order effects

  • The blog's later shutdown removes that interim outlet and shifts the effort toward the dedicated TRUTH Social product announced months afterward.
  • Gettr and Parler lose a potential high-profile participant as Trump's choice to build his own startup favors a proprietary distribution channel over their existing networks.

Third-order effects

  • The sequence points to a two-step response to exclusion from major social platforms: an owned publishing surface can bridge the gap while a separate network is built.
  • If that pattern persists, competition for prominent political voices shifts from hosting accounts on existing networks to controlling the underlying distribution product and audience relationship.

The trend: Platform exclusion is driving a move from simple owned-media publishing toward proprietary social networks built to control both distribution and user access.

Discussion

  • @mmasnick Mike Masnick on x
    Everyone's dunking on Trump's new “blog,” but I think it's kinda cool in that it shows that everyone can speak on their own websites and don't *need* social media to speak. (Also, the terms of service on his site are fun). https://www.techdirt.com/...
  • @out5p0ken Outspoken on x
    Does Donald J Trump's site include an automatic recurring donation form ... https://twitter.com/...
  • @timobrien Tim O'Brien on x
    I don't know. It sure says “contribute” in a lot of places. And “shop.” https://twitter.com/... https://twitter.com/...
  • @johnlegere John Legere on x
    I hope he finds a way to get banned from his own social media site.... https://www.theverge.com/...
  • @robmay Rob May on x
    So looks like Trump couldn't get his social network launched. Probably because his tech hires were about as competent as his government hires. When your primary hiring criteria is blind loyalty, it's hard to find competent people. https://www.theverge.com/...
  • @jasonmillerindc Jason Miller on x
    🚨President Trump's website is a great resource to find his latest statements and highlights from his first term in office, but this is not a new social media platform. We'll have additional information coming on that front in the very near future.🚨 https://www.foxnews.com/...
  • @williamturton William Turton on x
    Trump's site uses Cloudflare (as tons of other websites do) but using Cloudflare actually obscures which company is hosting the site. (It could also be Cloudflare doing the hosting.) I don't think we know for sure which company is hosting the site. https://twitter.com/...
  • @williamturton William Turton on x
    If it is indeed Cloudflare hosting the site, I really doubt they would budge. It gets at a really interesting question. Social media companies may have the right to “deplatform” you, but does one have the right to host their own website?
  • @williamturton William Turton on x
    Also, this was all true before the announcement of his new blog yesterday. His website has been around for awhile. I'm curious which company is hosting it because it makes them susceptible to people/orgs that may try to pressure them to stop working with Trump.
  • @donie Donie O'Sullivan on x
    It is a blog. https://twitter.com/...