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Chronicles

The story behind the story

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Netflix launches Play Something, an opt-in viewing mode that gives the service a more TV-like feel to fight viewers' decision fatigue

locate it underneath your name, as a row on the homepage, or in the menu. It will show you one of three things... https://twitter.com/... Laurie / @laurieontech : I clearly had nothing to do with this. But I can only imagine how many nightly conversations this is going to short circuit in my household πŸ˜‚ https://twitter.com/... @googleuk : Would you say you're...... Feeling Lucky? πŸ˜‰ https://twitter.com/... @tvmojoe : Anyway, I had fun talking to Netflix's product team about how they made this happen. Lots of charts and slides on Zoom, and yet never boring. My story tries to distill what I learned, and I hope you'll check it out on @vulture: https://www.vulture.com/... @kaigani : A few of my colleagues have been working on this problem for a long time, and I've been watching the design solution evolve. It's great to see it now out in the wild - https://www.vulture.com/... Ratna Desai / @ratnadesai1 : Today we launched the β€œPlay Something” feature on TV devices, designed to help members instantly find a new show or movie to dive into, and relieve the burden of choice. Congrats to ⁦@glenrdavis⁩ and team! https://www.vulture.com/... @vulture : Choosing has become a chore, and Netflix knows this. So it's counting on Play Something, as well as several other initiatives, to help fix the issue before it turns into a crisis. @TVMoJoe reports https://www.vulture.com/... George / @gtinari : i have been asking for this for years omg. wow, if only netflix had live channels instead of having to pick shows at all! https://twitter.com/... @vulture : Choosing has become a chore, and Netflix knows this. It's counting on Play Something, as well as several other initiatives, to help fix the issue before it turns into a crisis. Netflix's quest to end scrolling, by @TVMoJoe: https://vult.re/2SbIYnq @vulture : Here, how Netflix is working to solve one of its biggest threats: decision fatigue. @TVMoJoe's exclusive report on Play Something: https://vult.re/2SbIYnq @vulture : The goal of this new shuffle feature is to eliminate, or at least ease, the Peak TV-era anxiety so many of us feel while trying to find something to watch. But unlike its past attempt, it won't be automatic: https://vult.re/2SbIYnq @vulture : The feature also represents a major salvo in the streamer's increasingly urgent battle against a problem it helped create: decision fatigue https://vult.re/2SbIYnq https://twitter.com/... @vulture : Netflix believes audiences are more ready now. Today, the company is launching Play Something, a new viewing mode designed to make it easier for the indecisive among us to quickly find something to watch https://vult.re/2SbIYnq https://twitter.com/... See also Mediagazer

Vulture Josef Adalian

Discussion

  • @netflix @netflix on x
    Want to watch something but not sure what? We got you covered! Starting today you'll find PLAY SOMETHING when you log on to Netflix β€” locate it underneath your name, as a row on the homepage, or in the menu. It will show you one of three things... https://twitter.com/...
  • @googleuk @googleuk on x
    Would you say you're...... Feeling Lucky? πŸ˜‰ https://twitter.com/...
  • @laurieontech Laurie on x
    I clearly had nothing to do with this. But I can only imagine how many nightly conversations this is going to short circuit in my household πŸ˜‚ https://twitter.com/...
  • @tvmojoe @tvmojoe on x
    Anyway, I had fun talking to Netflix's product team about how they made this happen. Lots of charts and slides on Zoom, and yet never boring. My story tries to distill what I learned, and I hope you'll check it out on @vulture: https://www.vulture.com/...
  • @kaigani @kaigani on x
    A few of my colleagues have been working on this problem for a long time, and I've been watching the design solution evolve. It's great to see it now out in the wild - https://www.vulture.com/...
  • @ratnadesai1 Ratna Desai on x
    Today we launched the β€œPlay Something” feature on TV devices, designed to help members instantly find a new show or movie to dive into, and relieve the burden of choice. Congrats to ⁦@glenrdavis⁩ and team! https://www.vulture.com/...
  • @vulture @vulture on x
    Choosing has become a chore, and Netflix knows this. So it's counting on Play Something, as well as several other initiatives, to help fix the issue before it turns into a crisis. @TVMoJoe reports https://www.vulture.com/...
  • @gtinari George on x
    i have been asking for this for years omg. wow, if only netflix had live channels instead of having to pick shows at all! https://twitter.com/...
  • @vulture @vulture on x
    Choosing has become a chore, and Netflix knows this. It's counting on Play Something, as well as several other initiatives, to help fix the issue before it turns into a crisis. Netflix's quest to end scrolling, by @TVMoJoe: https://vult.re/2SbIYnq
  • @vulture @vulture on x
    Here, how Netflix is working to solve one of its biggest threats: decision fatigue. @TVMoJoe's exclusive report on Play Something: https://vult.re/2SbIYnq
  • @vulture @vulture on x
    The feature also represents a major salvo in the streamer's increasingly urgent battle against a problem it helped create: decision fatigue https://vult.re/2SbIYnq https://twitter.com/...
  • @vulture @vulture on x
    The goal of this new shuffle feature is to eliminate, or at least ease, the Peak TV-era anxiety so many of us feel while trying to find something to watch. But unlike its past attempt, it won't be automatic: https://vult.re/2SbIYnq
  • @vulture @vulture on x
    Netflix believes audiences are more ready now. Today, the company is launching Play Something, a new viewing mode designed to make it easier for the indecisive among us to quickly find something to watch https://vult.re/2SbIYnq https://twitter.com/...