Instagram’s proposed marketplace would give creators and brands a native route to discover one another and arrange paid content, making the platform a more direct participant in creator monetization.
Brands already using Facebook Shops gain a potential promotional counterpart inside Meta’s ecosystem: creator partnerships tied more closely to where products are listed and promoted.
Second-order effects
Creator-marketing intermediaries face a platform-owned alternative for Instagram campaigns, while creators gain another channel for sourcing brand work.
If marketplace, commerce, and payment features continue to converge, Instagram shifts from an audience-distribution service toward a more vertically integrated creator-commerce platform.
The pattern puts more of the creator economy’s matching and transaction layer under the control of the platforms that already control reach and recommendations.
The trend: Social platforms are expanding from creator-audience distribution into the marketplaces, commerce tools, and payment paths that monetize creator work.
At long last, a strong stand for consumer control over their own data and privacy. Update to iOS 14.5 today and under Settings → Privacy → Tracking, and toggle off “Allow Apps to Request to Track.” https://twitter.com/...
wow, Zuckerberg and press-friendly Mosseri are live trying to steer press towards an a16z-sanctioned creators narrative. The only story is Apple iOS 14.5, here are 3 points I made earlier today on effect on Apple users, business/investors and the drama between Apple/Facebook.
Creators, Zuckerberg said, “should be able to get a cut of the sales of things that they're recommending and we should build up an affiliate recommendation marketplace to enable that to all happen.” #kit tho https://www.engadget.com/...
Instagram is already photo - ad - sponsored - sponsored - photo - photo - ad - ad - photo etc etc ad infinitum. It'll only get worse with this. If I wasn't a photographer, I'd have ditched @Instagram ages ago. https://www.cnbc.com/...
More here: essentially, Instagram wants to remove the middlemen currently necessary to run a shop or have a brand partnership https://www.engadget.com/...
Make sure you select “ask app not to track” after you update to iOS 14.5 or you are giving @Facebook and other apps explicit permission to track you all over the internet. Even when you aren't on Facebook. https://twitter.com/...