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Tile said Apple holds third-party products hostage by restricting their use of Find My; Apple lawyer confirmed Tile can't disclose Find My agreement under NDA

Michael Potuck / 9to5Mac : Tweets: @jacknicas , @kantrowitz , @rachelbovard , @parkerortolani , @jacknicas , @laurengoode , @appfairness , @laurengoode , @brittanyagibson , and @karissabe Tweets: Jack Nicas / @jacknicas : .@SenBlumenthal accused Apple of copying @TheTileApp's products with its new AirTags device. Apple's Kyle Andeer responded: “We always create something different and special and unique.” Here are Tile's trackers. Here are Apple's. They essentially do the same thing. https://twitter.com/... Alex Kantrowitz / @kantrowitz : Tile's relationship with Apple went south in a hurry: Its co-founder Mike Farley's LinkedIn page still spotlights Apple featuring his product. Yesterday, Apple released a Tile copy. Today, Tile is testifying against Apple. https://twitter.com/... Rachel Bovard / @rachelbovard : Tile's general counsel equates doing business with Apple to “Hotel California.” You can check out, but you can never leave. Also notes Apple uses privacy as a blanket excuse to subject competitors to different rules. Parker Ortolani / @parkerortolani : Hey Tile. You make an inferior product. You boxed yourself into a corner on your own. You failed to innovate. You could work with Apple if you wanted to. Find My is optional. Stop being bitter losers. Jack Nicas / @jacknicas : Tile's general counsel just testified that Apple would not let Tile use basic “ultra-wideband” technology in in iPhones that would've helped Tile's devices find lost items. Yesterday, Apple released competing devices that use that technology to help people find lost items. Lauren Goode / @laurengoode : Daru, from Tile, says that when Apple made changes in iOS for the rollout of Find My, Apple started showing people prompts to turn Tile off but not turn off Find My. Also says new “magic onboarding flow” with AirTags isn't available to third parties like Tile. @appfairness : “With the exact same operating system update, they took away one of our critical permissions and required customers to go deep into Apple's settings to turn Tile on. But FindMy, Apple's software, turns on automatically.” -@TheTileApp's Kirsten Daru #OpentheAppStore Lauren Goode / @laurengoode : Sen. Lee is asking Tile's Daru questions about Apple that she says she can't answer because Apple required Tile to sign an NDA. Lee immediately turns to Apple counsel and asks co to waive NDA, on the spot. (I have a feeling this isn't going to go very far.) Brittany Gibson / @brittanyagibson : Tile's Kirsten Daru wasn't able to talk about Tile's treatment in the app store while Apple was developing a similar product, AirTag, because of an NDA. Sen. Lee (R) asked the Apple rep to release her for questions, and he did not. The products: https://twitter.com/... Karissa Bell / @karissabe : Den. Lee is asking Apple's lawyer to release the Tile exec from some aspects of Apple's NDA in order to discuss the contractual terms of Apple's “Find My” program.. Apple's lawyer refuses

9to5Mac Michael Potuck

Discussion

  • @jacknicas Jack Nicas on x
    .@SenBlumenthal accused Apple of copying @TheTileApp's products with its new AirTags device. Apple's Kyle Andeer responded: “We always create something different and special and unique.” Here are Tile's trackers. Here are Apple's. They essentially do the same thing. https://twitt…
  • @kantrowitz Alex Kantrowitz on x
    Tile's relationship with Apple went south in a hurry: Its co-founder Mike Farley's LinkedIn page still spotlights Apple featuring his product. Yesterday, Apple released a Tile copy. Today, Tile is testifying against Apple. https://twitter.com/...
  • @rachelbovard Rachel Bovard on x
    Tile's general counsel equates doing business with Apple to “Hotel California.” You can check out, but you can never leave. Also notes Apple uses privacy as a blanket excuse to subject competitors to different rules.
  • @parkerortolani Parker Ortolani on x
    Hey Tile. You make an inferior product. You boxed yourself into a corner on your own. You failed to innovate. You could work with Apple if you wanted to. Find My is optional. Stop being bitter losers.
  • @karissabe Karissa Bell on x
    Den. Lee is asking Apple's lawyer to release the Tile exec from some aspects of Apple's NDA in order to discuss the contractual terms of Apple's “Find My” program.. Apple's lawyer refuses
  • @jacknicas Jack Nicas on x
    Tile's general counsel just testified that Apple would not let Tile use basic “ultra-wideband” technology in in iPhones that would've helped Tile's devices find lost items. Yesterday, Apple released competing devices that use that technology to help people find lost items.
  • @laurengoode Lauren Goode on x
    Daru, from Tile, says that when Apple made changes in iOS for the rollout of Find My, Apple started showing people prompts to turn Tile off but not turn off Find My. Also says new “magic onboarding flow” with AirTags isn't available to third parties like Tile.
  • @appfairness @appfairness on x
    “With the exact same operating system update, they took away one of our critical permissions and required customers to go deep into Apple's settings to turn Tile on. But FindMy, Apple's software, turns on automatically.” -@TheTileApp's Kirsten Daru #OpentheAppStore
  • @laurengoode Lauren Goode on x
    Sen. Lee is asking Tile's Daru questions about Apple that she says she can't answer because Apple required Tile to sign an NDA. Lee immediately turns to Apple counsel and asks co to waive NDA, on the spot. (I have a feeling this isn't going to go very far.)
  • @brittanyagibson Brittany Gibson on x
    Tile's Kirsten Daru wasn't able to talk about Tile's treatment in the app store while Apple was developing a similar product, AirTag, because of an NDA. Sen. Lee (R) asked the Apple rep to release her for questions, and he did not. The products: https://twitter.com/...