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Chronicles

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Inside Google Stadia's failure as sources say it missed targets for controller sales and MAUs by hundreds of thousands after spending tens of millions on games

from the gaudy reveal event to its implosion in a year when the gaming industry was doing record business—was ridiculous. https://www.bloomberg.com/... Zach Laidlaw / @ztlaidlaw : “All the buildup had some developers within #Stadia worried, according to people familiar with the matter...They argued that Google should position the launch as another beta test.” 100% agree. Would've saved some initial flack, I think. #TeamStadia https://www.bloomberg.com/... Ethan Lee / @flibitijibibo : Good lord, 10 million per Linux port?! Has anyone seen Feral and Aspyr, check their medicine cabinets and any nearby rope suppliers https://twitter.com/... Brian Crecente / @crecenteb : Some great insight here. I'd add that there's also probably an issue of lost opportunity costs for both companies as well. https://twitter.com/... Mat Piscatella / @matpiscatella : “I question how much the execs above Stadia leadership understand what they got into” The business of making video games always seems great until one has to get into the business of making video games. https://twitter.com/... Julian Chokkattu / @julianchokkattu : Wow, making games is hard apparently. https://www.wired.com/... via @wired Brian Gaar / @briangaar : They have no idea what fun is because they've never had it in their lives. Their idea of fun is crushing the taxi cab industry and timing their employees' bathroom breaks. https://twitter.com/... Scott Tailford / @slashlp89 : It kinda feels that - unlike a movie checklisting its way to box office success - you fundamentally CAN'T cheapen or quicken the route to profit with games They HAVE to play well, HAVE to have a reason to exist or they're dropped by one of the most passionate fanbases around https://twitter.com/... Ian Bogost / @ibogost : What if Google is just bad at making almost everything, tho? https://www.wired.com/... https://twitter.com/... Whole Genius / @jaubert_moniker : not part of this article is anything about the bizarre latency claims google made, which I am willing to wager real money that absolutely were not fulfilled https://twitter.com/... Melo / @letitmelo : Google basically gave publishers a game budget's worth of money to upload some files to a server, per game haha what https://twitter.com/... Lifelong Padres Fan / @jeanlucpeakhard : i hope i somehow stumble into something that some gigantic monopoly decides to just dump millions into only not to care about the outcome at all. seems sweet. https://twitter.com/... @badgamehof : The more insight we get into Stadia's complete and utter misallocation of resources; the funnier it is to consider just how clueless the executives in charge were, how doomed this whole venture was from the start, and how stupid Stadia's stalwart defenders continue to look. https://twitter.com/... Tom Warren / @tomwarren : Stadia reminds me of Windows Phone. Microsoft spent millions trying to get developers to port their apps, and it never worked. Unless you have the dev love, the content, and the platform then it's very difficult to create something new https://twitter.com/...

Bloomberg Jason Schreier

Discussion

  • @jasonschreier Jason Schreier on x
    NEW from me on the failure of Google Stadia: - Missed initial sales targets by hundreds of thousands - Tried to take on consoles rather than starting small - To bring in games like Red Dead, Google spent astronomical sums (tens of millions *each*) Story: https://www.bloomberg.com…
  • @crecenteb Brian Crecente on x
    Some great insight here. I'd add that there's also probably an issue of lost opportunity costs for both companies as well. https://twitter.com/...
  • @flibitijibibo Ethan Lee on x
    Good lord, 10 million per Linux port?! Has anyone seen Feral and Aspyr, check their medicine cabinets and any nearby rope suppliers https://twitter.com/...
  • @matpiscatella Mat Piscatella on x
    “I question how much the execs above Stadia leadership understand what they got into” The business of making video games always seems great until one has to get into the business of making video games. https://twitter.com/...
  • @julianchokkattu Julian Chokkattu on x
    Wow, making games is hard apparently. https://www.wired.com/... via @wired
  • @ajohnagnello Anthony John Agnello on x
    I shouldn't find this funny, but I do. Google's entire approach—from the gaudy reveal event to its implosion in a year when the gaming industry was doing record business—was ridiculous. https://www.bloomberg.com/...
  • @briangaar Brian Gaar on x
    They have no idea what fun is because they've never had it in their lives. Their idea of fun is crushing the taxi cab industry and timing their employees' bathroom breaks. https://twitter.com/...
  • @ztlaidlaw Zach Laidlaw on x
    “All the buildup had some developers within #Stadia worried, according to people familiar with the matter...They argued that Google should position the launch as another beta test.” 100% agree. Would've saved some initial flack, I think. #TeamStadia https://www.bloomberg.com/...
  • @slashlp89 Scott Tailford on x
    It kinda feels that - unlike a movie checklisting its way to box office success - you fundamentally CAN'T cheapen or quicken the route to profit with games They HAVE to play well, HAVE to have a reason to exist or they're dropped by one of the most passionate fanbases around http…
  • @ibogost Ian Bogost on x
    What if Google is just bad at making almost everything, tho? https://www.wired.com/... https://twitter.com/...
  • @jaubert_moniker Whole Genius on x
    not part of this article is anything about the bizarre latency claims google made, which I am willing to wager real money that absolutely were not fulfilled https://twitter.com/...
  • @letitmelo Melo on x
    Google basically gave publishers a game budget's worth of money to upload some files to a server, per game haha what https://twitter.com/...
  • @jeanlucpeakhard Lifelong Padres Fan on x
    i hope i somehow stumble into something that some gigantic monopoly decides to just dump millions into only not to care about the outcome at all. seems sweet. https://twitter.com/...
  • @badgamehof @badgamehof on x
    The more insight we get into Stadia's complete and utter misallocation of resources; the funnier it is to consider just how clueless the executives in charge were, how doomed this whole venture was from the start, and how stupid Stadia's stalwart defenders continue to look. https…
  • @tomwarren Tom Warren on x
    Stadia reminds me of Windows Phone. Microsoft spent millions trying to get developers to port their apps, and it never worked. Unless you have the dev love, the content, and the platform then it's very difficult to create something new https://twitter.com/...
  • @kyleorl Kyle Orland on x
    Great piece outlining what's gone wrong with Stadia so far, with some juicy insider quotes https://twitter.com/...
  • @cecianasta Cecilia D'Anastasio on x
    Sources say Google couldn't stomach the expensive and complicated creative process necessary to make games. Paired with Amazon, tech giants are absolutely struggling to develop first-party games: My story: https://www.wired.com/...
  • @film_girl Christina Warren on x
    This is a core problem most tech companies face FWIW. https://www.wired.com/... https://twitter.com/...
  • @vicious696 Parris on x
    great article and summarizes why Tech Giants can't simply throw $$$ at the situation and expect instant success Yes big budgets help and the services are neat but at its core games are art and the creative vision needs time and more importantly patience to develop and flourish ht…
  • @knowsworthy Mark Noseworthy on x
    This hits home. Especially the ‘crazed and human’ part. Capturing lightning in a bottle is a combo of skill, art, and luck and it never seems to get easier. https://twitter.com/... https://twitter.com/...