US video streaming giants are finding it more challenging to cash in on India, amid outcries over edgy content and difficulties in convincing consumers to pay
Financial Times : Tweets: @rmantri , @ftopinion , @financialtimes , @amykazmin , @rajit_h , and @b_parkyn Tweets: Rajeev Mantri / @rmantri : “If China is not available to you and you have already conquered the US, you're not going to be worrying about Spain...India is the single most important territory after the US and China. So it became strategically crucial for the streamers.” @balajis https://www.ft.com/... @ftopinion : Amy Kazmin: Streaming giants face tougher second act in India https://www.ft.com/... @financialtimes : Netflix, Amazon and Disney are finding it more difficult to cash in on India's entertainment-hungry audiences than initially imagined, as they tackle create scrutiny from censors https://www.ft.com/... Amy Kazmin / @amykazmin : .@netflix + @PrimeVideoIN have not even scratched surface of Indian market film director @MaheshNBhatt tells @FinancialTimes as we look at global streamers. https://www.ft.com/... w/ @b_parkyn Rajit Hewagama / @rajit_h : India is the single most important territory after the US and China for streamers...But for all its promise, India's complex politics has become a stumbling block for big international services https://www.ft.com/... via @financialtimes https://twitter.com/... Benjamin Parkin / @b_parkyn : From outcries about edgy content to difficulties convincing consumers to pay, streaming giants have found cashing in on India more complicated than initially imagined. “They have not even scratched the surface.” https://www.ft.com/... w/@alexebarker @AmyKazmin